Ppc Specialist

4 weeks ago

Mohali, Punjab, India De Facto Infotech Full time
Overview We are looking for a results-driven PPC Specialist with 2–4 years of experience to lead paid advertising initiatives across Google Ads and social media platforms..
The ideal candidate will have hands-on experience in building, optimizing, and scaling performance-driven ad campaigns with a clear focus on lead generation, ROI optimization, and audience targeting .
You'll play a key role in accelerating our digital growth and supporting business goals through paid media strategies.
Key Responsibilities Campaign Creation & Management Plan, launch, and manage paid campaigns across Google Ads, Facebook, Linked In, Instagram, and You Tube Set up and optimize campaigns for Search, Display, Remarketing, and Video formats Write ad copies, select relevant keywords, create audience segments, and configure bidding strategies Performance Optimization Monitor campaign KPIs (CTR, CPC, CPL, ROAS) and perform daily/weekly optimizations Conduct A/B testing of ad creatives, landing pages, and targeting strategies Analyze user behavior post-click to improve conversion funnel performance Analytics & Reporting Use Google Analytics, Google Tag Manager , and platform dashboards to measure performance Generate detailed performance reports and insights to guide campaign decisions Present monthly results and strategic improvements to internal stakeholders Collaboration & Strategy Collaborate with design, content, and web teams to ensure alignment across campaigns Stay up to date with platform algorithm changes, ad policies, and emerging trends Support the digital marketing manager in shaping full-funnel PPC strategies Qualifications & Skills Bachelor's degree in Marketing, Communications, or a related field 2–4 years of experience in managing paid campaigns across Google Ads and social platforms Certification in Google Ads (Search & Display) is a plus Strong understanding of keyword strategy, audience targeting, bidding models, and quality score Experience with tools like Google Analytics, Tag Manager, SEMrush, Ahrefs, or Hub Spot Excellent analytical skills and attention to detail Ability to manage multiple campaigns with a performance-first mindset Why Join Us Work on high-impact campaigns in a performance-driven environment Collaborate with a forward-thinking marketing team focused on innovation and results Opportunity to lead paid strategy across international and domestic markets Fast-paced, learning-rich culture with ownership from day one Apply Now Ready to take charge of digital campaigns that deliver measurable impact? Apply now and become a key player in our performance marketing journey.
Values we look for: Hard work, Passion, Determination, Kindness Compensation: Our Compensation Offering will be commensurate with your Skills & Experience, and not a negotiation on your current CTC.

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