PPC Specialist

3 weeks ago


Mohali, Punjab, India de facto Infotech Full time

Overview

We are looking for a results-driven PPC Specialist with 2–4 years of experience to lead paid advertising initiatives across Google Ads and social media platforms. . The ideal candidate will have hands-on experience in building, optimizing, and scaling performance-driven ad campaigns with a clear focus on lead generation, ROI optimization, and audience targeting. You'll play a key role in accelerating our digital growth and supporting business goals through paid media strategies.

Key Responsibilities

Campaign Creation & Management

  • Plan, launch, and manage paid campaigns across Google Ads, Facebook, LinkedIn, Instagram, and YouTube
  • Set up and optimize campaigns for Search, Display, Remarketing, and Video formats
  • Write ad copies, select relevant keywords, create audience segments, and configure bidding strategies

Performance Optimization

  • Monitor campaign KPIs (CTR, CPC, CPL, ROAS) and perform daily/weekly optimizations
  • Conduct A/B testing of ad creatives, landing pages, and targeting strategies
  • Analyze user behavior post-click to improve conversion funnel performance

Analytics & Reporting

  • Use Google Analytics, Google Tag Manager, and platform dashboards to measure performance
  • Generate detailed performance reports and insights to guide campaign decisions
  • Present monthly results and strategic improvements to internal stakeholders

Collaboration & Strategy

  • Collaborate with design, content, and web teams to ensure alignment across campaigns
  • Stay up to date with platform algorithm changes, ad policies, and emerging trends
  • Support the digital marketing manager in shaping full-funnel PPC strategies

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2–4 years of experience in managing paid campaigns across Google Ads and social platforms
  • Certification in Google Ads (Search & Display) is a plus
  • Strong understanding of keyword strategy, audience targeting, bidding models, and quality score
  • Experience with tools like Google Analytics, Tag Manager, SEMrush, Ahrefs, or HubSpot
  • Excellent analytical skills and attention to detail
  • Ability to manage multiple campaigns with a performance-first mindset

Why Join Us

  • Work on high-impact campaigns in a performance-driven environment
  • Collaborate with a forward-thinking marketing team focused on innovation and results
  • Opportunity to lead paid strategy across international and domestic markets
  • Fast-paced, learning-rich culture with ownership from day one

Apply Now

Ready to take charge of digital campaigns that deliver measurable impact? Apply now and become a key player in our performance marketing journey.

Values we look for: Hard work, Passion, Determination, Kindness

Compensation: Our Compensation Offering will be commensurate with your Skills & Experience, and not a negotiation on your current CTC.


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