D2C Marketing Optimization Expert

2 weeks ago

Bangalore, India Fuse Creative Studio Pvt Ltd Full time

Company Description Welcome to Fuse Creative Studio Pvt Ltd , where cutting-edge streetwear collides with creativity and purpose. Founded by Kishen Muniraja , Fuse is dedicated to crafting bold, distinctive, and eco-conscious fashion for the modern urban generation. Our mission is to fuse innovation, style, and sustainability —building streetwear that not only makes a statement but also drives positive impact. From mindful material sourcing to eco-friendly packaging, sustainability is woven into every stage of our process. Role Description We are seeking an Onsite Performance Marketer (Meta Ads Specialist) to join our dynamic team at our office in Koramangala, Bangalore . The ideal candidate will hold a bachelor’s degree from a Tier 1 university and bring a proven track record of scaling D2C brands with exceptional ROAS . This role focuses on driving measurable growth through Meta advertising, advanced retargeting strategies, and WhatsApp marketing . You’ll collaborate with the creative and strategy teams to design, execute, and optimize campaigns that amplify Fuse’s online presence and accelerate sales growth. Key Responsibilities Plan, launch, and manage high-performance Meta ad campaigns (Facebook & Instagram) across the entire marketing funnel. Design and execute retargeting strategies to re-engage potential customers and maximize conversion rates. Develop and implement WhatsApp marketing campaigns to drive engagement, reactivation, and customer loyalty. Optimize campaigns for maximum ROAS while maintaining efficient CAC and scaling reach profitably. Work closely with the creative and content teams to develop impactful ad creatives, visuals, and copy aligned with Fuse’s brand identity. Analyze campaign performance data to identify trends, insights, and growth opportunities. Prepare weekly and monthly performance reports with actionable recommendations. Conduct ongoing audience, market, and competitor analysis to strengthen campaign performance. Stay up to date with Meta’s advertising tools, algorithm updates, and performance best practices . Qualifications Bachelor’s degree from a Tier 1 university (e.G., IIM, IIT, NIFT, NMIMS, Christ University, or an equivalent reputed institution). Proven experience as a Performance Marketer or Meta Ads Specialist , preferably within fashion, e-commerce, or lifestyle brands . Demonstrated success in scaling D2C brands and delivering strong ROAS . Advanced knowledge of Meta Ads Manager , including campaign structure, pixel setup, A/B testing, and event tracking. Strong grasp of retargeting funnels, lookalike audiences, and conversion optimization techniques . Hands-on experience with WhatsApp marketing platforms (e.G., Zoko, Wati, or Interakt). Proficiency in Google Analytics, Meta Insights , or similar data tools. Deep understanding of full-funnel marketing — awareness, consideration, conversion, and retention. Strong creative instincts and an ability to merge data with storytelling for ad performance. Familiarity with Google Ads is a plus. Passion for streetwear, youth culture, and digital innovation . Ability to work onsite at our Koramangala, Bangalore office and thrive in a fast-paced, collaborative environment.

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