Cellecor Gadgets Ltd. | Digital Marketing Specialist

4 days ago


New Delhi, India Cellecor Gadgets Ltd. Full time
About the RoleWe are looking for a results-driven and analytical Performance Marketing Associate to join our marketing team. The ideal candidate will play a crucial role in driving customer acquisition and engagement through paid marketing channels, optimizing campaign performance, and maximizing ROI.

Key ResponsibilitiesPlan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), , and other digital channels.Optimize campaigns for performance metrics including CTR, CPC, CPA, and ROAS.Conduct A/B testing on creatives, copy, and landing pages to improve campaign outcomes.Analyze campaign data to identify trends, insights, and areas for improvement.Collaborate with content, design, and product teams to create impactful ad assets and landing pages.Monitor budgets, bid strategies, and ad spend to ensure alignment with business goals.Stay updated with the latest trends and changes in digital marketing and ad platforms.Prepare and present performance reports to stakeholders, highlighting key metrics and recommendations.

Required Skills and QualificationsBachelor’s degree in Marketing, Business, or a related field.1-3 years of experience in performance marketing or digital advertising.Proficiency in managing campaigns on platforms like Google Ads, Meta Ads,

Ads, and others.Strong analytical skills with experience in tools like Google Analytics, Excel, or similar.Understanding of audience targeting, bidding strategies, and campaign optimization techniques.Familiarity with SEO and SEM practices.Excellent communication and organizational skills.Ability to work in a fast-paced, data-driven environment.



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