Digital Marketing Specialist
3 weeks ago
About the Role
We are looking for a results-driven and analytical Performance Marketing Associate to join our marketing team. The ideal candidate will play a crucial role in driving customer acquisition and engagement through paid marketing channels, optimizing campaign performance, and maximizing ROI.
Key Responsibilities
- Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels.
- Optimize campaigns for performance metrics including CTR, CPC, CPA, and ROAS.
- Conduct A/B testing on creatives, copy, and landing pages to improve campaign outcomes.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Collaborate with content, design, and product teams to create impactful ad assets and landing pages.
- Monitor budgets, bid strategies, and ad spend to ensure alignment with business goals.
- Stay updated with the latest trends and changes in digital marketing and ad platforms.
- Prepare and present performance reports to stakeholders, highlighting key metrics and recommendations.
Required Skills and Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in performance marketing or digital advertising.
- Proficiency in managing campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and others.
- Strong analytical skills with experience in tools like Google Analytics, Excel, or similar.
- Understanding of audience targeting, bidding strategies, and campaign optimization techniques.
- Familiarity with SEO and SEM practices.
- Excellent communication and organizational skills.
- Ability to work in a fast-paced, data-driven environment.
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