Retention Marketing Executive

2 weeks ago


Delhi, India Zupee Full time
Role & Responsibilities (KRAs)

- Develop and execute lifecycle marketing campaigns by identifying customer segments and key messages.- Plan and execute the GTM strategy for new games/features for existing users- Generate insights to create product marketing interventions that enhance feature visibility and address business challenges.- Plan and implement complex lifecycle journeys via multiple channels such as Push, Whatsapp and Plotline- Managing the in-app communication across features and user lifecycle

Preferred Qualifications:

- Should have deep experience with Lifecycle management tools- Clever Tap/ Moengage/Plotline/Gupshup- Must have a good understanding of data analysis and A/B testing methods- Good hold on copywriting & attention to detail- Conceptual understanding of product marketing & its different elements- Should be able to take initiative and drive things independently

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