Manager - Product Marketing

3 days ago


India Emeritus Full time

About Emeritus :

We empower individuals, companies, and governments worldwide to acquire the skills of the future through high-quality education that's accessible and affordable.

We achieve this by partnering with over 50 top-tier universities across the globe. Our short courses, degree programs, professional certificates, and senior executive programs help learners develop new skills, transform their lives, and enhance their organizations.

Our unique model combines state-of-the-art technology, innovative curriculum, and hands-on instruction from senior faculty, mentors, and coaches. This approach has educated more than 250,000 individuals across 80+ countries.

Responsibilities:
  • Develop and execute brand strategy and communication initiatives for partner schools, focusing on enhancing brand awareness, reputation, and engagement.
  • Serve as a brand advocate and custodian, ensuring adherence to guidelines across all communication materials and touchpoints.
  • Lead a team of marketing associates and assistant managers, providing guidance, setting clear goals, and ensuring successful project execution.
  • Collaborate with content and creative teams to develop creative briefs and guide creative direction for advertising campaigns, ensuring alignment with brand objectives and messaging.
  • Oversee the production, review, and continuous improvement of marketing collateral. Establish processes for regular updates and ensure timely delivery and high-quality output.
  • Coordinate marketing communication efforts with business, creative, performance, and tech teams, facilitating smooth collaboration and execution.
  • Be responsible for coordination of the marketing communication with various stakeholders and function with multi-faceted requirements.
  • Own and manage communication with internal and external stakeholders, ensuring alignment on multi-faceted marketing requirements and timely updates on project progress.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • Strong written and spoken communications skills, with basic knowledge of content development process.
  • Creative thinker with 7+ years of experience working with Creative agencies or Consumer Brands.
  • Strategic thinker who ensures consistency of the brand over sustained periods Understanding of common marketing metrics to evaluate overall campaign performance.
  • Energetic and self-motivated individual who is willing to get hands dirty and be a team player.
  • Strong project management skills and able to handle multiple marketing projects simultaneously.

Emeritus provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to protected characteristics.

Learn more about us.



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