Product Marketing Manager

2 weeks ago

India iMerit Technology Full time

Product Marketing Manager - Autonomous Mobility

Location: India ( Remote)

Reporting To: VP of Marketing

iMerit is a leading AI data solutions company providing high-quality data across computer vision

and natural language processing for machine learning and artificial intelligence applications.

iMerit's data labeling technology and GenAI services are used by Fortune 500 companies in a

wide array of industries including precision agricultural, autonomous vehicles, commerce,

geospatial, medical AI and technology.

ABOUT THE ROLE

We work in an amazing industry and this is a critical role within the Marketing organization. As a

member of the team you'll own the solution creation, product marketing and go-to-market

functions, but also play a key role in building a marketing and sales machine that will take iMerit

to the next level of growth.

RESPONSIBILITIES:

● You will be the lead for go-to-market activities within the autonomous mobility and

robotics categories (autonomous vehicles and ADAS systems, drones, tractors, trucking,

robotics, manufacturing, digital maps, etc.), identify and execute marketing and sales

strategies to grow iMerit's business.

● Work closely with Product Management, Sales, Solutions Architects and the broader

Marketing team.

● Gain a comprehensive understanding of iMerit Ango Hub products and stay updated on

their features to effectively promote use cases across various industries using diverse

marketing channels.

● Create clear, differentiated messaging and collateral for products, solutions and

packages within the autonomous mobility, mapping and robotics industries for the

purpose of revenue generation.

● Gain a clear understanding of the target accounts, their products, and challenges, as

well as the personas involved and how to speak to them with a level of expertise and

relevance that create engagement.

● Develop sales enablement collateral such as sales packages, qualification criteria and

messaging to accelerate sales effectiveness. This may come in the form of PowerPoint

slides, one-sheets, how-to guides, case studies, blog posts, landing pages and short

explainer videos.

● Work with the Events team to determine what events will drive the most leads and

revenue, as well as strategies and tactics for prospect engagement.

● You should be open to occasional travel for participation in various industry conferences

to evangelize our positioning and value proposition, as well as learn from the market.

● Assist the inside and field sales teams by providing expertise in specific sales situations,

whether it be the creation of discovery questions, playbooks, demos or objection

handling.

● Conduct market research and analysis to improve iMerit's understanding of the market,

competitors, and key trends within your target markets.

● Support lead acquisition strategies, both through direct and partner channels. Work with

the Demand Generation team to execute those strategies.

QUALIFICATIONS:

● 5+ years of marketing experience, ideally from a technology company scaling to a global

enterprise.

● The ideal candidate has worked in the autonomous mobility, mapping or robotics

industries and is well versed in the industry.

● Experience in positioning B2B products and solutions for a growth market, appealing to

technical users.

● Comfortable navigating technical topics. Experience with big data, machine learning

and/or artificial intelligence is a major plus.

● Excellent written, verbal and presentation skills.

● Strong knowledge of Microsoft PowerPoint and Google Slides, as well as Salesforce and

Hubspot.

● Familiar with leveraging centralized platforms and applications for sales content,

education and training.

● Experience in different mediums to explain iMerit's positioning and value (long form

content, visualizations, videos, etc.)

● Ability to develop and track KPIs on success of GTM strategies

● Strong marketing data analysis knowledge through tools such as Excel, Google Sheets,

Power BI etc.

● Self-starter who enjoys a fast-paced environment and highly dynamic market.

WHAT SUCCESS LOOKS LIKE:

● You are viewed as a leader, marketing expert and resource within the broader

autonomous mobility business unit, enabling company success within the category.

● You created highly targeted and contextually relevant solutions, marketing programs and

materials, demonstrating iMerit's expertise and knowledge.

● iMerits products and solutions are clearly explained and demonstrated, both online and

through Sales engagements, supporting the entire customer journey from brand

awareness to acquisition and expansion.

● We are "cracking the code" for breaking into large target accounts and enabling Sales to

close deals for revenue growth.

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