Product Marketing

1 week ago

India Comviva Full time

**Who are we looking for?**

As a core member of the Product Team, you strive to build a world-class marketing and storytelling experience. You have a strong track record in marketing, brand management, communications and storytelling. You know digital marketing and the use of content to drive thought leadership and unique brand and product positioning. You have extensive experience with new (emphasis) and traditional marketing content and believe that marketing is part art and part science.

Demonstrated capacity to develop, refine and transmit our message to key stakeholders like our Prospects, Peers, Customers, Partners, Analysts, and Developer Community around the world. You are skilled in taking new, unknown and/or complex products, and transforming them into compelling human speech that boils it down to its essence. Better yet, you can convert the message into compelling stories that move our customers & partners to action through well executed content and marketing campaigns. You possess exceptional writing and communications skills. You enjoy creating compelling, persuasive presentations and are a rockstar in delivering them too.

You are a proven leader with evidence of empathy, hunger to learn and a commitment to helping our customers and colleagues. You have grit and a strong work ethic, and you produce quality results, often in a constrained time frame.

**Key Responsibilities:
- **Portfolio/product positioning and messaging**:develop positioning that differentiates us in the market, resonates with the customers & drives demand. This includes working with relevant stakeholders in defining the key value propositions of the product.
- **Product launch plan**: the launch of new products and releases and manage the cross-functional implementation of the product marketing plan in collaboration with the product management, marketing and sales team.
- **Market intelligence**:be the expert on the customers, segments, their buying criteria & industry trends; be the expert on the competition and how to crush them. Undertake market study, understand the competitive landscape and share market intelligence in the telecom software vendor space.
- **Sales & channel enablement**:communicate the value proposition to the sales team & partners. Develop high-value sales tools that support the selling process (including but not limited to pitch decks, solution decks, brochures, tech-sheets, case studies, testimonials, videos & battle cards etc.)
- **Create original go-to-market content**:that successfully elevates the Comviva and ADriN brand
- Write compelling **blogs/whitepapers **and work with the SEO expert to drive traffic to the content.
- Strategize and execute on high quality **demand generation & lead generation **activities by working with various teams (design, content, product, sales and partner), targeting the entire marketing lifecycle (awareness to referral). Increase top-of-the-funnel prospects with content that prompts buyers to get in touch with the sales team.
- Review and improve **digital marketing KPIs, **including marketing campaign effectiveness, through tangible actions and data driven insights.
- Evangelize the **customer success stories & market differentiation **through storytelling and thought leadership activities including webinars, award wins/nominations and analyst mentions. Prepare and share the product marketing newsletter with stakeholders (internal and external)

**Qualifications**:

- MBA with specialization in marketing & communications. Bachelor’s in IT with experience in software development would be an advantage.
- Very strong written & verbal communication, visual design & presentation skills, along with analytical mind and attention to detail.
- Competency in executing performance and account based marketing.
- Past experience of working with C-level executives, with strong storytelling, strategy formulation and persuastion skills.
- Ability to collaborate with cross-functional teams including Sales, Product Management, Alliance/GTM & Customer Success to drive right content strategy & demand generation.
- Proven experience in working with analysts like Gartner, Frost & Sullivan, Analyses Mason. Must have an ability to steer through and grow in an ever-changing work environment, with deep rooted start-up mindset

**Good to Have**:

- Prior experience in a sales or sales support role would be an asset.
- Hands on experience of branding & digital marketing.

**Work Location **:Pune / Gurgaon / Mumbai

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