Marketing Specialist

Company Description

SATPALDA is a foremost brand in Geospatial and IT/Engineering Services with twenty-one years of rich experience and expertise. Known for providing certified remote sensing solutions, the company boasts a team of experts who have accumulated thousands of man-hours in mapping, photogrammetry, planimetry, and IT development services. Having successfully executed numerous projects on a global scale, SATPALDA stands out in the industry.

Position Summary

We are seeking an experienced Marketing Specialist to drive our international business expansion and strengthen our global market presence in the satellite imagery and geospatial services sector. This role requires a strategic marketing professional who can navigate complex international markets while developing compelling campaigns that resonate with diverse global audiences.

Key Responsibilities

International Market Development

• Develop and execute comprehensive marketing strategies for international markets across North America, Europe, Middle East, Asia-Pacific, and emerging markets

• Conduct market research and competitive analysis to identify opportunities in target geographies

• Collaborate with regional partners and distributors to create localized marketing campaigns

• Support international trade shows, conferences, and industry events to build brand presence

Strategic Marketing Planning

•
Create integrated marketing campaigns that drive lead generation and brand awareness in global markets

• Develop region-specific value propositions for different industry verticals including defence, agriculture, environmental monitoring, urban planning, and disaster management

• Manage marketing budgets and ROI analysis for international campaigns

• Coordinate with product management to align international marketing efforts with product

roadmaps

Content and Communications

• Develop technical marketing content including whitepapers, case studies, solution briefs, and webinars tailored to international audiences

• Manage multilingual content creation and localization efforts

• Oversee digital marketing initiatives including SEO/SEM, social media, and email marketing for global markets

• Create compelling presentations and sales enablement materials for international business

development

Partnership and Channel Marketing

• Support channel partner marketing programs and co-marketing initiatives

• Develop marketing strategies for system integrators, resellers, and technology partners

• Coordinate joint marketing activities with satellite operators and data providers

• Manage partner portal content and marketing resources

Industry Engagement

• Represent the company at international geospatial conferences, trade shows, and industry forums

• Build relationships with industry analysts, media, and thought leaders in key markets

• Contribute to industry publications and speaking opportunities

• Monitor industry trends and competitive landscape across global markets

Required Qualifications

Education and Experience

• Bachelor's/ Master's degree in Marketing, Business Administration, International Business, Geoinformatics or related field

• 5-7 years of B2B marketing experience with demonstrated international market exposure. Previous experience in aerospace, defence, or GIS industries preferred.

• Proven experience in technology marketing, preferably in geospatial, satellite, remote sensing, or related industries

• Track record of successful international campaign execution and market development

• Knowledge of government procurement processes and defence markets

• Experience with account-based marketing (ABM) strategies

• Professional certifications in digital marketing or project management

Technical Skills

• Strong understanding of geospatial technologies, satellite imagery, and Earth observation

applications

• Proficiency in marketing automation platforms

• Experience with CRM systems

• Advanced skills in digital marketing tools and analytics platforms

• Proficiency in Microsoft Office Suite and presentation software

Core Competencies

• Excellent written and verbal communication skills in English; additional languages preferred

• Strong analytical and data-driven decision-making abilities

• Cultural sensitivity and experience working with diverse international teams

• Project management skills with ability to handle multiple campaigns simultaneously

• Creative thinking with strong attention to detail.

Travel Requirements

• International travel required for trade shows, partner meetings, and market development

activities

• Valid passport and ability to travel to various international destinations

What We Offer

• Competitive salary and performance-based bonuses

• Flexible work arrangements

• Professional development opportunities and conference attendance

• International travel opportunities

• Collaborative and innovative work environment