Digital Marketing Specialist

23 hours ago

Ghaziabad, Uttar Pradesh, India ITS FOR YOU Private Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

The Digital Marketing specialist will be responsible for creating and executing online marketing strategies to generate high-quality leads, increase brand visibility, and drive customer acquisition. They will use a mix of organic and paid digital channels to deliver measurable results aligned with business goals.

Key Responsibilities

Lead Generation Campaigns

- Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn, and other paid platforms to generate qualified leads.

- Develop targeted content and offers that resonate with the right audience to improve conversion rates.

SEO & Website Optimization

- Manage on-page and off-page SEO strategies to improve search rankings and drive inbound leads.

- Optimize landing pages, forms, and lead capture mechanisms for maximum conversions.

Content Marketing & Social Media

- Create and manage engaging content (blogs, videos, infographics, ads) tailored for lead generation.

- Manage social media platforms to increase engagement, build communities, and attract prospects.

Marketing Automation & CRM Integration

- Set up email sequences, drip campaigns, and lead nurturing workflows using CRM/marketing automation tools.

- Work with the sales team to align lead qualification and handover processes.

Analytics & Reporting

- Track, measure, and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, LinkedIn Insights, etc.

- Present clear reports with insights on ROI, CPL (Cost per Lead), and lead quality to management.

Market Research & Strategy

- Conduct competitor analysis and market research to identify new opportunities for lead generation.

- Stay updated with industry trends, digital marketing tools, and evolving lead-gen strategies.

Desired Skills and Qualifications

  • Strong knowledge of *performance marketing* (PPC, display, retargeting, paid social).

  • Hands-on experience with *SEO, SEM, and Google Analytics*.

  • Proficiency in *CRM systems and marketing automation tools* (HubSpot, Zoho, Mailchimp, or similar).

  • Excellent communication and copywriting skills for creating high-converting campaigns.

  • Ability to analyze data, derive insights, and take data-driven decisions.

  • Creative thinking combined with a results-oriented approach to drive lead generation.

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