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Global Commercial Manager

1 month ago

Hyderabad, Telangana, India Scale Global Ventures Full time

As the Global Commercial Manager, you will lead end-to-end commercial enablement and post-onboarding execution across Scale Global's Anchor Markets, including India, Indonesia, UAE, Singapore, and Malaysia. This role is not about frontline sales — it's about ensuring our local market teams, distributors, and sales operations are fully equipped to deliver commercial success, from sell-in readiness to trade execution. You'll work cross-functionally with Country Managers, Gateway teams, Program leads, and Brand managers to deploy localized sales toolkits, track commercial KPIs, resolve executional bottlenecks, and drive A&P effectiveness across channels.

Key Responsibilities

Market Sales Enablement & Support

  • Act as a commercial liaison between HQ and Gateway/Country Managers in Anchor Markets
  • Track sell-in/sell-out volumes, distributor reorders, pricing implementation, and stock performance
  • Recommend pricing structures, trade schemes, and incentive models tailored to local market conditions
  • Support launch rollout and market-specific sales campaign readiness

Trade Toolkit & GTM Activation

  • Build and manage trade toolkits: pricing decks, margin calculators, promo templates, and channel pitch materials
  • Coordinate with Brand and Program teams to tailor toolkits by channel (modern trade, general trade, pharmacy)
  • Validate Go-To-Market (GTM) readiness before rollout: distributor alignment, retail terms, toolkit finalization
  • Ensure toolkit deployment is timely, complete, and localized for market success

Commercial Performance & ROI Tracking

  • Maintain regional dashboards for trade performance, distributor engagement, and sell-in KPIs
  • Monitor A&P deployment, campaign effectiveness, and ROI utilization by country and channel
  • Deliver inputs for quarterly reviews, category planning, and pricing evolution
  • Track market-level feedback to improve future playbooks and field implementation

Distributor Support & Compliance

  • Manage distributor engagement beyond onboarding: trade readiness, ordering cycles, retail penetration
  • Handle escalations tied to pricing disputes, commercial claims, documentation, and reorders
  • Monitor partner adherence to contractual and operational KPIs (MOQs, reporting cadence, activation compliance)

Cross-Functional Leadership

  • Collaborate with Trade Supply, Insights, Programs, and Brand teams to ensure alignment across pre- and post-launch execution
  • Relay field intelligence and partner-level feedback for continuous program refinement
  • Co-own localized sales calendar with Country Managers and coordinate across Gateway teams

Required Skills & Experience

  • 6–10 years in commercial execution, trade marketing, or sales operations across multiple Asian or Middle Eastern markets
  • Strong track record in FMCG, Health & Wellness, Beauty, or Nutraceutical categories
  • Deep understanding of multi-country distributor-led sales, retail formats, and channel structures
  • Analytical mindset with comfort using dashboards, sales tracking tools, and Excel/BI platforms
  • Experience managing A&P deployment, pricing strategy, and in-market execution support
  • Excellent cross-cultural communication and execution coordination skills