Marketing Lead

1 week ago

Gurgaon, India IGT Solutions Full time
Exciting Opportunity for the role of Marketing Lead

Location: India (Pune/Gurgaon/Remote)

Full-time

Job Description

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand direction while reflecting local priorities.- Analyze sales funnels and customer intent; Measure ROI of online and offline advertising campaigns- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement- Track email campaign metrics (delivery, open, click-through rates); Conduct competitive research and analyze benchmarking data- Recommend website and campaign optimizations; Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)- Work closely with sales and marketing teams to identify opportunities for new client acquisition- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.- Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

Qualifications

- 10+ years of total experience with corporate communications and/or marketing communications.- Bachelor's degree in communications, marketing, English, journalism, or related field.- Proven content writing and content strategy experience; Working knowledge of content and campaign management systems.- 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)- Proficiency in Microsoft Office Suite Preferred reporting in Excel/Access and SQL- Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms- In-depth understanding of SEM campaign strategies and SEO practices- The ability to work in a fast-paced environment; ability to handle multiple projects concurrently.- Excellent creative thinking and communication skills.

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