Digital Marketing Lead

4 weeks ago


Gurgaon, Haryana, India Aimlay Private Limited Full time

About Aimlay Private Limited

Aimlay is an innovative educational and writing service platform that empowers working professionals through diverse courses from grade 10 to Ph.D. levels by partnering with renowned universities across India. Our mission is to provide accessible education to working professionals, enhancing their lives by offering courses on their convenient time.

Job Description:

The Digital Marketing Manager will be responsible for overseeing the day-to-day tasks associated with this role, which entails social media marketing, lead generation, marketing, web analytics, and digital marketing strategies. This is a full-time on-site position located in Delhi. The ideal candidate will possess strong analytical and problem-solving skills, excellent written and verbal communication skills, and the ability to work independently and manage a team. Experience in the education industry and a master's degree in Marketing, Business Administration, or a related field are desirable qualifications.

Key Responsibilities:

  • Develop and execute social media marketing campaigns to engage our target audience.
  • Design and implement lead generation strategies to enhance our customer base.
  • Monitor and analyze web analytics to optimize our digital marketing efforts.
  • Collaborate with our team to create and disseminate marketing content that resonates with our target audience.

What We Offer:
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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