Maya Appliances Private Ltd. | Product Marketing Manager

Job Overview:

We are seeking a dynamic and strategic Product and Marketing Manager to lead Vidiem's product development and go-to-market initiatives. This role will be instrumental in defining and executing product strategies, managing the entire product lifecycle, and driving cross-functional collaboration to ensure successful launches and ongoing market performance. The ideal candidate will have strong experience in both upstream (product development, research, positioning) and downstream (branding, promotions, sales support) marketing activities, enabling them to drive consumer-centered product development and effective market entry strategies.

Key Responsibilities:

• Product Strategy and Development

• Define product strategies aligned with the company’s objectives and market trends, identifying opportunities for innovation and differentiation within the kitchen appliance sector.
• Manage the full product lifecycle, from initial concept through to product development, testing, and final market introduction.
• Conduct market research to identify consumer needs, gaps in the market, and competitor activity, translating insights into actionable product specifications and requirements.

• Consumer Insights and Feedback Loop

• Gather and analyze consumer feedback through surveys, focus groups, and other channels to refine product features and address consumer pain points.
• Act as the voice of the consumer in product design and development discussions, ensuring that products meet or exceed expectations in quality, functionality, and usability.

• Go-to-Market (GTM) Strategy

• Develop and execute comprehensive GTM plans for new products, including positioning, messaging, pricing, and promotional strategies.
• Collaborate with Sales, Operations, and Supply Chain teams to align GTM strategies with channel needs and logistical considerations.
• Create compelling launch campaigns in collaboration with Marketing and Digital teams to build awareness, drive demand, and support sales objectives.

• Brand Positioning and Communication

• Ensure all product communications are aligned with Vidiem’s brand values and resonate with target audiences, focusing on unique features and benefits.
• Develop product-related content, such as key selling points, product training materials, and user guides, for internal and external stakeholders.

• Cross-Functional Leadership

• Lead cross-functional teams, including R&D, Engineering, Sales, and Customer Service, to ensure product development timelines and launch plans stay on track.
• Facilitate clear communication and alignment between teams, balancing the technical and consumer-focused aspects of product management.

• Product Performance Analysis

• Track and analyze product performance metrics post-launch, including sales data, customer feedback, and market penetration.
• Utilize insights from performance data to inform decisions on product adjustments, updates, and next-generation development.

• Budget Management

• Develop and manage budgets for product development and marketing activities, ensuring resource allocation aligns with strategic priorities.
• Monitor expenditures to ensure projects stay within budget, optimizing for cost-efficiency and effectiveness.

Core Competencies:

• Strategic Thinking and Market Insight

• Ability to identify and capitalize on market trends, consumer insights, and competitive dynamics to develop effective product strategies.
• Strong business acumen and understanding of product positioning within the consumer durables and kitchen appliances sector.

• Consumer-Centric Approach

• Skilled in translating consumer feedback into actionable product improvements and development plans.
• Deep understanding of the consumer journey, especially in the context of the kitchen appliance market.

• Project Management and Cross-Functional Leadership

• Proven ability to lead and coordinate cross-functional teams to meet product milestones and launch timelines.
• Excellent project management skills, with a focus on clear communication, deadline adherence, and resource allocation.

• Analytical and Performance-Driven

• Competent in analyzing product performance metrics and using data to drive decision-making.
• Familiarity with tools for performance tracking, market research, and consumer behavior analysis.

• Communication and Collaboration

• Strong verbal and written communication skills, with the ability to articulate product benefits, positioning, and requirements to internal and external audiences.
• Effective collaborator with an ability to foster strong relationships across departments.

• Technical Aptitude and Product Knowledge

• Ability to understand technical product details and translate them into consumer-friendly language.
• Familiarity with product development processes, especially for durable goods, and experience working with R&D and Engineering teams.

• Results-Oriented and Adaptable

• Driven to achieve results, with a proactive approach to overcoming obstacles and adjusting strategies as needed.
• Flexible and adaptable in responding to changing market conditions, consumer needs, and product development challenges.

Qualifications:

• Bachelor’s degree in Marketing, Business, Product Management, or a related field (MBA preferred).
• 5+ years of experience in product management and/or marketing, ideally in the consumer durables or kitchen appliances industry.
• Proven track record of managing both upstream and downstream product activities.
• Experience in market research, consumer insights, and go-to-market planning for durable goods.

This role offers an exciting opportunity to shape Vidiem’s product portfolio and market success by combining consumer insights, strategic planning, and innovative product development. The successful candidate will play a key role in elevating the brand’s presence and consumer appeal in the kitchen appliance market.

Key Result Areas (KRAs) and Key Performance Indicators (KPIs)

For the Product and Marketing Manager role at Vidiem, the following KRAs and KPIs outline the critical areas of responsibility and metrics for measuring success.

1. Product Strategy and Development

KRA: Develop and execute a comprehensive product strategy aligned with market trends, consumer needs, and business goals.

• KPI 1: Number of new products launched in line with the product roadmap.
• KPI 2: Percentage adherence to product development timelines and budget.
• KPI 3: Alignment with annual strategic goals for product portfolio diversification and market share expansion.

2. Consumer Insights and Product Feedback

KRA: Gather and analyze consumer insights to influence product design, development, and enhancements.

• KPI 1: Frequency and effectiveness of consumer feedback initiatives (e.g., surveys, focus groups) conducted each quarter.
• KPI 2: Improvement in consumer satisfaction scores for product features and usability.
• KPI 3: Reduction in customer-reported issues post-launch (aiming for X% decrease over 12 months).

3. Go-to-Market Strategy and Execution

KRA: Develop and implement successful go-to-market (GTM) strategies to drive product awareness, demand, and sales.

• KPI 1: Product launch adherence to GTM timeline, achieving on-time launches X% of the time.
• KPI 2: First 6-month sales performance of new products relative to projected targets.
• KPI 3: Campaign reach and engagement metrics (e.g., website traffic, social media engagement) aligned with launch goals.

4. Brand Positioning and Communication

KRA: Ensure all product communications are aligned with Vidiem’s brand identity and resonate with target audiences.

• KPI 1: Consistency in brand messaging across all touchpoints, measured through regular brand audits.
• KPI 2: Improvement in brand recall and preference metrics following key product launches.
• KPI 3: Customer feedback scores on brand messaging clarity and appeal.

5. Cross-Functional Collaboration and Project Management

KRA: Facilitate seamless cross-functional collaboration to meet product development and marketing objectives.

• KPI 1: Percentage of projects delivered on time and on budget.
• KPI 2: Positive feedback score from cross-functional teams on collaboration and communication effectiveness.
• KPI 3: Frequency and quality of project milestone meetings and communication updates to stakeholders.

6. Product Performance and Market Success

KRA: Monitor and analyze product performance post-launch, making data-driven adjustments as necessary.

• KPI 1: Monthly and quarterly sales performance vs. target for each product category.
• KPI 2: Improvement in market share percentage and brand positioning in key segments.
• KPI 3: Gross margin attainment for new and existing products.

7. Budget Management

KRA: Manage product development and marketing budgets efficiently.

• KPI 1: Budget adherence rate, with minimal overages (targeting X% budget adherence).
• KPI 2: Cost-per-acquisition and ROI on marketing spend relative to budgeted expectations.
• KPI 3: Reduction in unnecessary expenditures or cost-savings initiatives implemented in product and marketing processes.

8. Customer Satisfaction and Retention

KRA: Enhance customer satisfaction and loyalty through effective product development and post-purchase support.

• KPI 1: Net Promoter Score (NPS) for products post-launch, aiming for a score of X or higher.
• KPI 2: Customer retention rate improvements within target segments.
• KPI 3: Product return rate and customer complaint resolution time.

• These KRAs and KPIs provide a framework to evaluate the success of the Product and Marketing Manager in both strategic and operational dimensions, ensuring alignment with Vidiem’s growth objectives and commitment to customer satisfaction.