Outreach Specialist

3 weeks ago

bangalore, India Blufig Digital Private Limited Full time
Job Description


About the Company


Blufig is a fast growing B2B marketing agency with customers across 4 continents.

 

A specialist agency, Blufig exclusively works with B2B tech companies to help them realize their digital aspirations. 130+ brands trust Blufig to execute their marketing programs.


Below is the detailed description for the said job.


· Manage end-to-end execution of campaigns across various channels, including email, online communities, and organic social to drive new reviews for target accounts

· Create and A/B test new campaign messaging and landing pages to improve campaign performance

· Compile and report on all relevant campaign-level and team-level metrics

· Research high-value target audiences to drive lead generation

· Collaborate with clients in the planning and execution of their review strategies; work with internal stakeholders to understand needs and align on campaign goals

· Collaborate globally with other teams to align messaging and maintain brand compliance.

· Contribute to other goals as needed on the Outreach team.


Requirements

· 2-3 years of experience working in marketing, communications, or a related field.

· Familiarity with social media marketing tools such as Linkedin and Facebook organic outreach programs.

· Communicate clearly and effectively in writing and in person.

· Strong project management and cross-functional skills.

· Creative thinker and unafraid to try new things.

· Agile and can adapt to changing circumstances or requirements.

· Can balance working independently with working closely with a global team.

· Desire to strive for success in projects small and large.

· Experience in software, tech, and/or user-generated content

· Bachelor’s degree.


Requirements
Education and Experience: Bachelor’s or master’s degree in marketing or a related field 6-7 years of proven working experience in digital marketing, preferably in an agency environment Demonstrable experience leading and managing SEO/SEM, email marketing, social media, Analytics, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics 3 & 4, SEMRush, etc.) Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of Google Tag Manager, Looker Studio, Google Big Query

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