
Performance Marketing Executive
3 weeks ago
About 88 Digital Co.:
88 Digital Co. is a fast-growing digital marketing agency helping brands scale with data-driven strategies, creative storytelling, and performance-first campaigns. We're looking for a Performance Marketing Executive to join our in-house team and drive ROI-focused campaigns for our clients.
Key Responsibilities
- Plan, execute, and manage paid ad campaigns on Google Ads and Meta Ads (Facebook & Instagram).
- Monitor campaign performance, optimize ads, and manage budgets to achieve target KPIs (ROAS, CTR, CPA, etc.).
- Conduct keyword research, audience segmentation, and competitor analysis.
- Create and present performance reports with insights and actionable recommendations.
- Collaborate closely with the creative and strategy teams to align ad creatives with campaign goals.
- Stay updated with the latest trends and best practices in digital advertising.
Requirements
- Proven experience running and optimizing campaigns on Google Ads and Meta Ads dashboards.
- Strong understanding of performance metrics, bidding strategies, and conversion tracking.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Excel/Google Sheets for campaign reporting.
- Ability to work in a fast-paced agency environment and manage multiple campaigns simultaneously.
- 1–3 years of relevant experience preferred.
What We Offer
- Opportunity to work with diverse brands across industries.
- Collaborative and creative work environment.
- Scope to grow within a rapidly scaling agency.
Job Types: Full-time, Permanent
Pay: ₹20, ₹25,000.00 per month
Experience:
- Performance marketing: 1 year (Required)
Language:
- English (Preferred)
Work Location: In person
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