Performance Marketing Executive

2 weeks ago

Andheri, Maharashtra, India 88 Digital Company Full time ₹ 2,00,000 - ₹ 2,50,000 per year

About 88 Digital Co.:

88 Digital Co. is a fast-growing digital marketing agency helping brands scale with data-driven strategies, creative storytelling, and performance-first campaigns. We're looking for a Performance Marketing Executive to join our in-house team and drive ROI-focused campaigns for our clients.

Key Responsibilities

  • Plan, execute, and manage paid ad campaigns on Google Ads and Meta Ads (Facebook & Instagram).
  • Monitor campaign performance, optimize ads, and manage budgets to achieve target KPIs (ROAS, CTR, CPA, etc.).
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Create and present performance reports with insights and actionable recommendations.
  • Collaborate closely with the creative and strategy teams to align ad creatives with campaign goals.
  • Stay updated with the latest trends and best practices in digital advertising.

Requirements

  • Proven experience running and optimizing campaigns on Google Ads and Meta Ads dashboards.
  • Strong understanding of performance metrics, bidding strategies, and conversion tracking.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Proficiency in Excel/Google Sheets for campaign reporting.
  • Ability to work in a fast-paced agency environment and manage multiple campaigns simultaneously.
  • 1–3 years of relevant experience preferred.

What We Offer

  • Opportunity to work with diverse brands across industries.
  • Collaborative and creative work environment.
  • Scope to grow within a rapidly scaling agency.

Job Types: Full-time, Permanent

Pay: ₹20, ₹25,000.00 per month

Experience:

  • Performance marketing: 1 year (Required)

Language:

  • English (Preferred)

Work Location: In person

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