Senior Growth Manager – Performance Marketing

3 weeks ago

Cuddapah, India Whatjobs IN C2 Full time

Experience: 5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses Job Description: To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams. Key Responsibilities: Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals. Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management. Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates. Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate. Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc. Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly. Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing. Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness. Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers. Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention. Must-Have Skills & Qualifications: Deep expertise in Google Ads across formats: Search, Display, Video/YouTube. Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC. Proficiency in analytics tools, attribution, and tracking systems. Experience with A/B testing and conversion rate optimisation. Solid budget management skills; able to forecast, scale, and shift spend based on performance. Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations. Good collaboration skills: working with creative, content, and product teams. Up-to-date with Google Ads best practices and policy changes. Strong communication skills (written & verbal). Good to have: Experience in EdTech, consumer, subscription models Experience working with automation tools, scripts (e.G. for bidding), or managing programmatic display/retargeting. Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally. Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).

  • Senior Executive

    1 week ago

    Cuddapah, Andhra Pradesh, India Uplers Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Senior HR Executive Experience: 4 - 6 Years Exp.Salary : 4-5 lacs/annumPreferred Notice Period: Within 30 DaysShift: 10:00AM to 7:00PM ISTOpportunity Type: Onsite (Kadapa)Placement Type: Permanent (*Note: This is a requirement for one of Uplers' Clients) Must have skills required :Recruitment, Employee Induction, Statutory Compliance, Documentation, HR...

  • Mulesoft Senior Developer

    3 weeks ago

    Cuddapah, India Whatjobs IN C2 Full time

    Red Global - Mulesoft Senior developer- 12 month contract My client are looking for an experienced Mulesoft senior developer experience to join them and guide their stakeholders through an exciting integration project . This is an Urgent requirement and my client need people who can start within a week. Title: Mulesoft Senior developer Location: Any major...

  • Channel/Retail Sales Manager

    2 weeks ago

    Cuddapah, Andhra Pradesh, India The Search House Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Responsibilities:-Responsible for lead generation and converting enquiries into sales.Responsible for Identify market potential & opportunities of assigned territory.Responsible for implementation of the sales strategies of the business line in the assigned territory.The position will be responsible for meeting with MEP Consultants, Architects, Plumbing...

  • Branch Manager

    2 days ago

    Cuddapah, Andhra Pradesh, India Nexgenhiringexperts Full time ₹ 45,00,000 - ₹ 52,00,000 per year

    Job Title: Branch ManagerLocation: Chennai (Need to relocate to kadapa)Experience: Minimum 7 yearsSalary: 4,50,000 to 5,20,000 per annumAbout Us:We are a leading logistics company specializing in transportation and fleet management services. With a commitment to excellence, we provide efficient and reliable solutions to our clients. We are seeking an...

  • Credit Executive

    1 week ago

    Cuddapah, India Aexpress marketing Pvt Lld Full time

    **Credit executives will process the file and make sure the file is fully complied with credit policies of the company and any deviation has to be approved by the credit head with appropriate reason.** **In time Registrations of the vehicles** **In time collection of RC’s** **Ensure that the customer is reminded about Insurance expiry...

  • Deputy General Manager

    4 days ago

    Cuddapah, Andhra Pradesh, India Adani Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    ResponsibilitiesTracking of Invoices for timely booking, Ensure monitoring and implementation of Finance SOPs and KPIs ,Project wise timely Inventory consumption monitoring and tracking, Review and monitoring of Inventory physical verification and timely accounting of deviations if any,Ensuring timely clearing of Vendor GRIR and Vendor Advances Conducting...

  • Manager Medical Writing

    3 weeks ago

    Cuddapah, India Whatjobs IN C2 Full time

    We have an exciting role of Medical Writer - Manager to drive and translate creative and contemporary ideas to solid design and impact. You will have a key role in design and deployment of creative campaigns with our global clients, including many Fortune 50 companies. About US We are an integral part of Annalect Global and Omnicom Group, one of the largest...

  • Senior Hr Executive And Generalist

    1 week ago

    Cuddapah, Andhra Pradesh, India Uplers Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    HR Operations & Recruitment ExecutiveExperience: 4 - 6 Years Exp.Salary : 4-5 lacs/annumPreferred Notice Period: Within 30 DaysShift: 10:00AM to 7:00PM ISTOpportunity Type: Onsite (Kadapa)Placement Type: Permanent (*Note: This is a requirement for one of Uplers' Clients) Must have skills required :Recruitment, Employee Induction, Statutory Compliance,...

  • Us It Recruiters

    6 days ago

    Cuddapah, India Whatjobs IN C2 Full time

    Role : Data bricks Location: Remote The Role Drive enterprise growth by uncovering and securing new opportunities for Databricks- focused data, analytics, and AI services within startups to Fortune 500 organizations. Build and maintain strong executive-level relationships with both business and technology leaders, positioning Databricks as a key partner in...

  • Tele-Counselor

    2 days ago

    Cuddapah, India Whatjobs IN C2 Full time

    About Digi Learn Academy We’re not just teaching digital marketing — we’re building career transformations . If you enjoy talking to people, love helping others make decisions, and are excited by the idea of earning more through performance — you’ll fit right in. What Will You Do? Call and follow up with interested students who have enquired about...