Director of US Demand Generation

About Keka: We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.R.T time, attendance, performance management, payroll management, onboarding and hiring modules. This is one of those products which any HR would need to automate his/her process in any organization. 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market Some of our clients are OYO, RR, Dream11, One+, shadi.Com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world. Few Key Achievements: Company Valuation: 200 million Approximately Annual Revenue as of 2024: 13-14 million USD. 60-65% Year-on year growth Highest funding in the SaaS Space Role Overview: Keka is on a mission to simplify HR for growing companies. We’re now seeking a strategic, execution-driven Head of Field Marketing - USA to lead our pipeline growth charter. This is a high-impact role where you will co-own revenue outcomes with sales, drive end-to-end demand generation programs, and build a predictable, scalable pipeline. This position reports to the SVP of Marketing and will lead a regional team consisting of events and regional marketers. You will collaborate closely with other marketing leaders across digital, content, and customer marketing to plan and execute campaigns that meet and exceed pipeline goals for the US region. You will also work cross-functionally with sales, product, and enablement teams to ensure marketing contributes meaningfully across every stage of the funnel, from awareness to acquisition to acceleration. Key Responsibilities : Strategic Leadership & Planning Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities Collaborate with sales and extended marketing team to define ICPs, channel mix, funnel metrics, and campaign roadmap Help localize messaging, offers, and positioning for USA diverse buyer segments Pipeline Ownership & Sales Alignment Co-own pipeline targets with sales and ensure weekly alignment on lead quality, velocity, and conversion Lead regional funnel reviews with GTM stakeholders and course correct as needed Drive funnel forecasting, budgeting, and monthly marketing performance reviews Demand Generation & Channel Execution Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events Own regional campaign planning, launch, optimization, and performance tracking Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates Team & Vendor Management Build and mentor a high-performing marketing team across events and campaigns Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed What You Will Bring: 10+ years of B2B marketing experience, including at least 3 years in a SaaS leadership role especially in HR tech domain Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, ABM. Strong understanding of USA market, including regional buyer behaviour, local platforms, and campaign adaptation across Tier 1 and Tier 2+ cities Experience creating localized campaigns for diverse industries such as IT, BFSI, retail, and services Data-driven mindset with expertise in pipeline planning, funnel reporting, and forecasting Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes Leadership experience managing cross-functional teams, agencies, and regional marketers to drive execution at scale What Success Looks Like Marketing-sourced pipeline growth, quarter on quarter Improved MQL to SQL conversions and faster deal cycles Sustainable increase in brand recall, traffic, and campaign engagement High-performing regional team that collaborates seamlessly with central and sales functions