Brand & Demand Generation Director

Head Of MarketingCompany OverviewNxtWave is at the forefront of the 21st-century employment landscape, empowering young individuals to become proficient tech professionals regardless of their academic history through our CCBP 4.0 initiatives.We provide content in local languages and interactive learning experiences, making tech education accessible to everyone. Learning in one's native language enhances understanding, focus, memory, and overall success.Founded by Rahul Attuluri (Former Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave is dedicated to assisting Indian undergraduates in securing lucrative tech positions. With rapid growth, NxtWave has built a community of over 200,000 students from more than 3,000 colleges across India. In the past year, graduates of the CCBP 4.0 program have been recruited by over 1,500 companies, including giants like Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and others.Discover more about NxtWave - https://www.Ccbp.InPosition SummaryAs the Head Of Marketing at NxtWave, you will be a key driver of our brand’s growth and market presence. This role requires an exceptional leader who can blend strategic vision with hands-on execution. You will be responsible for overseeing all aspects of marketing, including brand strategy, demand generation, and communication. The ideal candidate is a master of both ATL (Above The Line) and BTL (Below The Line) activities, a problem solver with frugal thinking, and a proven leader who can inspire teams to achieve remarkable results.Key ResponsibilitiesStrategic Marketing LeadershipDevelop and execute comprehensive marketing strategies that elevate NxtWave’s brand and drive demand generation.Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively.Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.Brand ManagementShape and protect the NxtWave brand, ensuring consistency across all channels.Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audience.Utilize market research and data analytics to refine messaging and positioning.Team Leadership and DevelopmentLead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.Build cross-functional collaboration within the marketing team and with other departments.Establish clear KPIs and performance metrics to drive accountability and success within the team.Budget ManagementDevelop and manage the marketing budget with a focus on frugal thinking and maximizing ROI.Optimize resource allocation across various marketing channels to ensure cost-effectiveness.Monitor financial performance and adjust strategies as needed to stay within budget.Integrated Campaign ExecutionPlan and execute integrated marketing campaigns that align with business objectives.Leverage both digital and traditional media to create cohesive and compelling marketing efforts.Continuously test, measure, and refine campaigns to ensure effectiveness and efficiency.Market and Competitor AnalysisStay ahead of market trends and shifts in the EdTech sector to keep NxtWave competitive.Conduct thorough analysis of competitors' marketing strategies and adjust NxtWave’s approach accordingly.Utilize insights from data and analytics to guide marketing decisions and strategy.Problem Solving and InnovationApproach challenges with a problem-solving mindset, identifying innovative solutions that drive growth.Encourage a culture of continuous improvement, where new ideas and approaches are tested and adopted.Promote frugal thinking, ensuring that all marketing efforts are both effective and cost-efficient.RequirementsBachelor’s degree in Marketing, Business, or a related field; MBA or Master’s degree preferred.Over 10 years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL activities.Proven track record of driving growth and brand success within the EdTech or similar sectors.Exceptional leadership skills, with the ability to inspire and guide a diverse team.Strong strategic and analytical capabilities, with a focus on data-driven decision-making.Excellent communication and interpersonal skills, capable of influencing at all levels.Mastery of digital marketing, brand management, and integrated campaign execution.Frugal thinker with a passion for optimizing resources to achieve maximum impact.Location: Hyderabad (Office-based work)