Email Marketing Manager

1 week ago

Gurugram, India People Konnect Full time

As a Tech Process Team Lead, you will serve as a strategic leader and resource for the email

production team and central point of contact for the onshore team for all questions

production. You will provide guidance and support throughout the email marketing production

lifecycle; from intake to deployment. Your main priority is to lead your team to produce email

marketing campaigns with quality on time and without errors. You will also be the driving force

for continuous quality improvement.


Position Responsibilities:

Manage E2E email campaign production process

Lead production team (consisting of HTML developers and QA / Workflow specialists) throughout campaign creation process, addressing ad hoc concerns or issues

Maintain delivery timeline by managing and supporting production team

Assess final deliverables for accuracy and triage technical updates necessary for resolution

Responsible for timeliness and quality of the final asset delivery

Serve as offshore production point of contact

Be the PoC for the onshore team (CSM, APL), communicate project status, communicate project details, assess feasibility of timeline changes and change requests

Collaborate cross-functionally with technical and non-technical teams

Represent needs of the production teams to the onshore team

Managing localization process

Submitting, receiving and actioning campaign localization requests

Ensuring timely turnaround of localization requests, troubleshooting and proactive problem solving, in case some languages experience delays or unreasonably long timelines.

Manage operational reporting

Facilitate operational reporting such as total and project level capacity utilization, post-production error measurement, change request monitoring, etc.

Drive efficiency and process innovation

Proactively identify opportunities for improvement, leading to higher quality and shorter turnaround times, both stemming from process and infrastructure

innovation, for example by implementing GenAI (generative AI) in processes

Manage implementation of changes with the team


Minimum Qualifications:

  • 6+ years of experience in marketing automation and operations and 3+ years of experience working with marketing automation platforms
  • 2+ years of experience in managing a team of (email) developers and QA analysts
  • Strong understanding of audience segmentation and targeting
  • Experience in HTML and CSS


Preferred Qualifications:

  • Strong communication skills and prior experience presenting to stakeholders
  • Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
  • Certified in marketing automation tools
  • Familiarity using GenAI (generative AI) for email marketing content, production and optimization

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