Marketing Manager

5 hours ago

Gurugram, India Taurus Mutual Fund Full time

Position: Manager- Marketing

Experience: 5 years

Reporting to: COO

Location: Gurgaon 

Department: Marketing

CTC Range: As per industry standards


Job Description: We are seeking a talented and dynamic individual to join our team for overall Brand Management with a thrust in Digital Marketing. The ideal candidate will have a strong background in digital marketing strategies and execution, coupled with exceptional content creation and writing skills. The role involves developing and implementing digital marketing campaigns, creating engaging content across various channels, and analyzing performance metrics to optimize strategies.


Key responsibilities:

1. Managing the Brand and related activities

• Be the custodian of the brand and enhance brand equity both in the physical and digital realms (as detailed below).

• Define brand standards, develop a brand manual, and disseminate the same.

• Ensure that the standards are complied with at each touch point to increase equity & recall.

2. Digital Marketing Strategy:

• Develop, implement, and execute comprehensive digital marketing strategies to achieve organizational goals.

• Stay up to date with industry trends and emerging digital marketing channels to keep strategies current and effective.

3. Content Creation:

• Produce high-quality, engaging, and SEO-friendly content for various digital platforms, including websites, blogs, social media, and email campaigns.

• Collaborate with design and multimedia teams to create visually appealing and shareable content.

4. Social Media Management:

• Plan and execute social media campaigns to increase brand visibility and engagement.

• Monitor social media channels, respond to comments, and analyze performance metrics to optimize content strategy.

5. Email Marketing:

• Design and execute email marketing campaigns, including creating compelling content and optimizing for conversions.

• Segment email lists and personalize content to target specific audience segments.

6. SEO Optimization:

• Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.

• Monitor and report on SEO performance, making recommendations for continuous improvement.

7. Analytics and Reporting:

• Use analytics tools to track and analyze the performance of digital marketing campaigns.

• Prepare regular reports showcasing key metrics, insights, and recommendations for optimization.

8. Collaboration:

• Work closely with cross-functional teams, including sales, design, and product teams, to align marketing efforts with overall business objectives.

• Coordinate with external agencies or freelancers as needed for specialized tasks.


Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.

• Post graduation will be preferred.

• Prior experience in the Asset Management space will be valued.

• Familiarity with social media platforms and trends.

• Proven experience in digital marketing with a focus on content creation.

• Strong writing, editing, and communication skills.

• Proficiency in digital marketing tools, analytics platforms, and content management systems.

• Knowledge of SEO best practices and experience with keyword research.

• Creative mindset with the ability to think outside the box.

• Analytical skills to interpret data and translate it into actionable insights.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.


If you are a passionate and creative professional with a solid background in both digital marketing and content writing, we invite you to apply for this exciting opportunity. Join our team and contribute to the success of our brand in the digital landscape.


About Taurus Mutual Fund (


Taurus Mutual Fund was amongst the first few private sector Mutual Funds to be registered with SEBI. It recently completed 30 years in its journey of creating wealth for its investors. Taurus Mutual Fund is a unique equity-only fund house that continuously strives to strengthen its offerings with more & more innovative schemes designed based on years of expertise, market knowledge & research. With a commitment to excellence and a focus on innovation, we strive to provide sustainable returns and create long-term value for our investors. As part of our dynamic team, you will have the opportunity to contribute to the growth and success of Taurus Mutual Fund while advancing your career in the financial industry. Taurus Mutual Fund has established its presence across all demographics and its distribution network is strongly supported by more than 6000 business associates.


Taurus Mutual Fund is in the process of reorganizing itself to prepare for its future growth and is looking for quality resources to join the team and grow alongside.


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