Sr. Executive
8 months ago
Key responsibilities:
- Execute, manage and build overall email marketing strategy
- Active involvement in conceptualization and deployment of innovative email marketing initiatives
- Experience of working in CRM will be a plus point
- Email list creation, hygiene and campaign management
- In-depth knowledge and hands-on experience of email marketing automation using industry tools
- Develop documentation and road maps for processes, A/B tests, and promotions for successful email campaigns
- Optimize campaign performance with strong inclination towards KPIs
- Provide creative ideas for content marketing and driving website traffic
- Collaborate with UI/UX designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe Analytics, WebTrends etc.)
- Maintain partnerships with media agencies and vendors
Requirements and skills
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Proficient using marketing automation technology
- Experience with email automation tools like Clevertap, Webengage, Moengage
- Sense of ownership and pride in your performance and its impact on company’s success
- Great interpersonal and communication skills
- Working knowledge of Adobe campaigns
- Analytical mindset and critical thinking
- BSc/BA in marketing or relevant field
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