Sr. GTM

3 weeks ago

Bengaluru, India myGwork Full time
This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
DESCRIPTION:
The India Reach (IN-CE) team aims to democratize online shopping for Amazon's next 500MM customers. Customers will not only find the core shopping experience intuitive, trustworthy and enjoyable, but will also spend more time on Amazon being inspired and entertained, thereby accelerating our shopping flywheel. The strategic importance of creator commerce led us to reorganize ourselves as Creator Success, which is a part of the IN Reach team. The vision of the IN-Creator success team is to "build India's most seductive Commerce Creator program by offering Creators best-in-class monetization opportunities for their content and providing them enablers to earn 'fame and love' from their audiences." Creator Success drives offsite programs like the Amazon Influencer Program and the Fashion Infleuncer Program. Onsite, it's charter includes Amazon Live and Video Shopping Experiences. We also work on brand x creator partnerships for onsite programs, with partner teams
We are looking for a Senior GTM and Program Manager to help us drive scale, efficiency and branded revenues from across creator programs as we scale Amazon Live and Shoppable Videos. If you enjoy the content space, want to work in a start up like environment with diverse stakeholders across category management, product management, marketing, ads and content production - this is a great opportunity for you.
Key job responsibilities
- Be the voice of the brand and drive Amazon's content monetization mandate by lending expertise around client needs, mapping Aamzon's current and future offering around the same
- Identify content acquisition opportunities across various products x categories for each content program to maximize customer and client impact.
- Drive revenue and scale with sponsored content on-site, by improving the width of creator partners, engaging with newer verticals, experimenting with content formats and measuring business impact of the same
- Instrument rigor and processes around pitching, and pricing of shoppable video on Amazon to brand partners
- Partner closely with ads, BD and agency partners to create plans that help improve operational efficiency and productivity including improving processes and tools, removing roadblocks and bottlenecks, identifying unnecessary rules, and suggesting ways to work smarter.
- Influence program improvements based on continuous feedback via metrics and from customers, brand partners, team members, and stakeholders.
- Define payout models and arrive at optimum levels of payments to balance creator earnings and business profitability. Co-own the content production workflow tool and its roadmap
- Stakeholder management - category, product, marketing teams across programs
BASIC QUALIFICATIONS:
- 6+ years of professional or military experience
- Experience structuring and negotiating complex agreements and leading cross-functional groups to orchestrate and successfully complete deals
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in setting up and managing a sales pipeline
- Experience in media planning and/or digital marketing
PREFERRED QUALIFICATIONS:
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
- Experience working with technical and product stakeholders to define requirements, prioritize features, and influence product roadmaps

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