Global Go-to-Market Specialist – Sr. Manager

4 days ago

Bengaluru, India HCLTech Full time
Job Description: Global Go-to-Market Lead – HCLTech (DBS &ERS)

Position Title: Global Go-to-Market Specialist – Sr. Manager / Group Manager / Associate General Manager

Location: India (preferably Noida, Bengaluru, Chennai; other cities could be considered)

Division: CTO – iGTM team

Company: HCL Technologies

Role Overview:

The Global Go-to-Market (GTM) for the Digital Business Services Division at HCL Technologies will play a critical role in driving our market strategy, enhancing brand presence, and accelerating growth globally. This position involves collaborating with cross-functional teams to design and implement comprehensive go-to-market strategies, ensuring alignment with business objectives and market demands. The role covers a broad spectrum of services, including Data, Analytics, AI, Digital Marketing, RPA and BPM, E-commerce, Application Modernization, Digital Engineering, and Digital Consulting.

Key Responsibilities:

P&L ownership:

- Carry revenue targets for an identified set of accounts for a given geography.- Ensure high margins/profitability while achieving the set targets.- Increase share of wallet in existing accounts, and acquire new logos as per targets.

Strategy Development:

- Develop and execute global GTM strategies for HCL's Digital Business Services.- Conduct market analysis to identify key trends, opportunities, and competitive positioning.- Collaborate with service delivery, marketing, and sales teams to align service offerings with market demands.

Market Execution:

- Drive the execution of GTM plans, ensuring timely and successful launch of new services and solutions.- Coordinate with regional teams to tailor strategies to local markets while maintaining global consistency.- Monitor and analyze the performance of GTM initiatives, making data-driven adjustments as needed.

Stakeholder Collaboration:

- Work closely with account managers and client partners to position Digital Business Services offerings in both proactive and reactive opportunities.- Develop and support strategic sales initiatives, including crafting compelling value propositions and sales pitches.- Engage with customers and partners to gather feedback and insights to inform GTM strategies.- Coordinate with the marketing team to develop and implement effective promotional activities and campaigns.

Thought Leadership:

- Act as a subject matter expert on digital business services and GTM best practices.- Represent HCL Technologies at industry events, conferences, and webinars.- Produce thought leadership content, including white papers, articles, and presentations.

Performance Measurement:

- Provide regular reports and updates to senior leadership on GTM performance and market feedback.- Identify areas for improvement and innovation in GTM strategies.

Qualifications:

- Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree preferred.- Minimum of 7 years of experience in go-to-market strategy and execution, preferably within the IT services industry for customers across Americas and Europe- Strong understanding of digital business services, including Data, Analytics, AI, Digital Marketing, RPA and BPM, E-commerce, Application Modernization, Digital Engineering, and Digital Consulting.- Excellent analytical, strategic thinking, and problem-solving skills.- Strong communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.- Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.

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