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Deputy General Manager- MICE Sales- Corporate
2 months ago
As the DGM MICE Sales , you will be responsible for performing the following tasks to the highest standards:
- Implement all sales action plans related to the respective market (by segment and geographical locations) as outlined in the marketing plan.
- Actively participate in achieving the departmental goals which contribute to the marketing budget.
- Closely monitor accounts revenue and business production for Corporate / FIT / M.I.C.E. accounts.
- Maximize up-selling opportunities whenever possible.
- Assist the Commercial Director in the forecasting of rooms’ revenue and ATR for Corporate / FIT / M.I.C.E. / LSG (Long Staying Guests) groups.
- Attend major travel functions and promotional events (i.e. trade shows) and promotes sales (rooms, catering, and other facilities and services) for the hotel.
- Plan sales trips, under the direct approval of the Commercial Manager to major market areas, calling on accounts within the specific market areas.
- Report to the Commercial Director on potential markets needing coverage.
- Gather information of competitors, such as rate, top accounts and production, room, F&B and events, and report to the Director of Sales regularly.
- Keep updated with client relationships and overall business goals through regular entertainment and some activities.
- Meet and welcome some top key accounts, group organizers and VIP guests upon check-in.
- Take responsibility to conduct hotel inspection for all walk-ins, meeting groups and contracted clients and plan next step for future follow.
- Maintain a high level of exposure for the hotel in major market areas through direct sales, telephone, fax, and written communication.
- Negotiate with accounts on banquet, outside catering events.
- Develop increased room nights as well as banquet revenue.
- Responsible for the dissemination of the group’s related information to other departments e.g. issues on banquet event orders and group resumes, chairing pre-event meetings.
- Maintain close co-ordination with respective departments on organizer’s requirements and last-minute event requirements.
- Be visible to organizers and clients during their event / group dates and monitor guest satisfaction.
- Oversee the operation of banquet functions and work closely with various departments to ensure quality service is delivered to our clients at all times.
- Regularly review Master A/C postings to ensure postings are correctly done.
- Review bills with organizers regularly to eliminate adjustments needed on final invoice.
- Verify total charges and layout of invoices prepared by Accounts Receivable and send out to organizers.
- Obtain feedback from clients and follow through with the necessary actions.
- Refer leads and send event profile information to relevant sister hotels or NSO / ISO (if any).
- Maintain the active event profile database and group chart.
- Establish and maintain files of major accounts and assist the Commercial Director in maintaining the accounts management system.
- Establish good working relationship with internal customers (other departments of the hotel) and external customers (clients, event contractors, suppliers).
- The Management reserves the right to change / extend this job description if necessary, at any point of time during her / his employment.
- Carry out any other reasonable duties and responsibilities as assigned.