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Senior Performance Marketing Executive

4 weeks ago

Andheri, India Insomniacs Full time

About us:

At Insomniacs, $3 Billion worth of Real estate sales, isn't the only thing that gets us excited and proud. But, the fact that some of the best minds of real estate are working 24X7 towards providing integrated Marketing & Sales solutions with Digital and Technology at its core, reducing CAC for customers is what keeps us moving. Embarking on this mission, Insomniacs is poised to become India's foremost real estate advisory and consulting beacon. We are committed to pioneering avant-garde solutions in marketing and sales, continually redefining excellence in customer satisfaction.

Our Esteemed Clients:Hiranandani , Adani, Sotheby's International Realty, Emaar, Paradigm, DLF and many more.

Founded: 2015

Team: 200+ members

Address: 203, 2nd Floor, Ackruti Star, MIDC Central Rd, Andheri East, Mumbai, Maharashtra

Website

Linked In :

Instagram:

Job description:

● Plan, create, implement, and optimize paid media campaigns on Meta and
Google platforms, including Facebook Ads Manager, Instagram, Google Ads,
YouTube, and other relevant platforms.
● Develop comprehensive paid media strategies that align with business goals,
target audience insights, and industry best practices.
● Monitor and analyze campaign performance data using analytics tools,
making data-driven adjustments to improve key metrics.
● Collaborate with the creative team to develop impactful ad creatives, including
copy and visuals that resonate with the target audience and drive
engagement.
● Stay up-to-date with the latest trends, updates, and innovations in the Meta
and Google advertising landscapes, adjusting strategies accordingly.
● Manage advertising budgets, allocate resources effectively, and provide
regular budget tracking and reporting to stakeholders.

Qualifications:

● Proven 3+ years of experience in managing paid media campaigns on Meta
(formerly Facebook) and Google platforms.
● Strong analytical skills with the ability to analyze campaign performance data
and extract actionable insights.
● Proficiency in using analytics and reporting tools, such as Google Analytics,
Facebook Ads Manager, and other relevant platforms.
● Knowledge of A/B testing methodologies and experience optimizing
campaigns for conversions.
● Creative mindset with the ability to develop compelling ad copy and visuals.
● Strong organizational skills and the ability to manage multiple campaigns
simultaneously.
● Familiarity with other digital advertising platforms and tools is a plus.
● Up-to-date knowledge of digital marketing trends, best practices, and industry
standards
● Ability to work effectively in a team environment and collaborate with
cross-functional teams

Job Type: Full-time

Pay: ₹40, ₹60,000.00 per month

Application Question(s):

  • Do you possess at least 3 years of experience in Performance Marketing?
  • Are you currently residing in Mumbai?
  • Are you comfortable commuting to this job's location(Andheri)?
  • Do you hold expertise in lead generation?

Work Location: In person