Performance Marketing Executive

3 days ago


Andheri West Mumbai Maharashtra, India 88 Digital Company Full time

**About Us**
88 Digital Co. is a dynamic digital marketing agency dedicated to delivering measurable growth for clients across B2B and D2C industries. We are seeking an experienced **Performance Marketing Executive** to join our team and drive impactful campaigns across digital platforms.

**Key Responsibilities**:

- Plan, execute, and optimize performance marketing campaigns across **Meta, LinkedIn, YouTube, Google, and other social media platforms**.
- Strategize and run **lead generation and conversion campaigns** for clients from multiple business verticals (B2B & D2C).
- Implement and monitor **pixel tracking** to ensure accurate measurement and performance analysis.
- Analyze data, track KPIs, and generate reports to measure campaign effectiveness.
- Stay updated with industry best practices, emerging trends, and new ad formats.
- Collaborate with internal teams to deliver innovative campaign strategies aligned with client goals.
- Drive consistent growth for both client brands and in-house projects.

**Requirements**:

- **1-2 years of proven experience** in a performance marketing role (preferably in a digital agency environment).
- Strong expertise in running campaigns on **Meta, LinkedIn, YouTube, and Google Ads**.
- Proficiency in **pixel tracking, audience segmentation, and conversion optimization**.
- Solid understanding of **B2B and D2C marketing funnels**.
- Basic SEO knowledge.
- Strong analytical mindset with the ability to interpret campaign data.
- Passionate about delivering growth and performance-driven results.
- Ability to work full-time from our **Andheri West, Mumbai office**.
- Immediate joiners will be preferred.

**Compensation & Benefits**:

- **Salary**: ₹15,000 - ₹25,000 per month (based on experience & expertise).
- Day shift schedule.
- Growth-focused environment with opportunities to work across diverse industries.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Experience**:

- Performance marketing: 1 year (required)

Work Location: In person



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