
Manager Consumer Insights
3 days ago
Role & responsibilities
Role Overview
We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication
Key Responsibilities
- Consumer Strategy & Research
- Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
- Establish an always-on” consumer intelligence engine to capture evolving needs, expectations, and behaviours.
- Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
- Business Impact through Insights
- Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
- Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
- Brand & Communication Enablement
- Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
- Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
- Team Leadership & Stakeholder Engagement
- Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
- Build frameworks and best practices to scale the consumer insights function across the organisation.
Preferred candidate profile
Desired Skills & Experience
- 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
- Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
- Having a fair bit of understanding of quantitative research techniques will be a definite plus.
- Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
- Excellent storytelling and synthesis skills to influence senior leadership
- Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key
MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.
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