Manager consumer insights

19 hours ago


Bengaluru, India Livspace Full time

Role & responsibilitiesRole OverviewWe are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communicationKey ResponsibilitiesConsumer Strategy & ResearchLead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.Establish an always-on” consumer intelligence engine to capture evolving needs, expectations, and behaviours.Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.Business Impact through InsightsDrive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.Brand & Communication EnablementSynthesize insights to inspire creative strategy for brand and digital marketing campaigns.Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.Team Leadership & Stakeholder EngagementManage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.Build frameworks and best practices to scale the consumer insights function across the organisation.Preferred candidate profileDesired Skills & Experience6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.Having a fair bit of understanding of quantitative research techniques will be a definite plus.Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).Excellent storytelling and synthesis skills to influence senior leadershipExperience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are keyMBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.



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