Manager Consumer Insights
3 weeks ago
Job Description Role & responsibilities Role Overview We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication Key Responsibilities - Consumer Strategy & Research - Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding. - Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviours. - Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape. - Business Impact through Insights - Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points. - Anchor brand health and equity tracking to guide campaign effectiveness and market positioning. - Brand & Communication Enablement - Synthesize insights to inspire creative strategy for brand and digital marketing campaigns. - Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions. - Team Leadership & Stakeholder Engagement - Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact. - Build frameworks and best practices to scale the consumer insights function across the organisation. Preferred candidate profile Desired Skills & Experience - 68 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure. - Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights. - Having a fair bit of understanding of quantitative research techniques will be a definite plus. - Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy). - Excellent storytelling and synthesis skills to influence senior leadership - Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.
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Manager Consumer Insights
4 weeks ago
Bengaluru, Karnataka, India, Karnataka Livspace Full timeRole & responsibilitiesRole OverviewWe are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...
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Manager Consumer Insights
3 weeks ago
Bengaluru, India Livspace Full timeRole & responsibilities Role Overview We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...
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Manager Consumer Insights
2 weeks ago
Bengaluru, Karnataka, India Livspace Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole & responsibilitiesRole OverviewWe are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...
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Consumer Insights Sr. Manager
4 weeks ago
Bengaluru, Karnataka, India, Karnataka ALLEN Full timeJob Responsibilities: Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, andmarket/category entry studies.Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design...
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Lead - Consumer Insights
4 weeks ago
Bengaluru, Karnataka, India, Karnataka Licious Full timeAbout LiciousWe are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and...
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Consumer Insights Sr. Manager
6 days ago
Bengaluru, India ALLEN Full timeJob Responsibilities: Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, andmarket/category entry studies.Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design...
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Consumer Insights Sr. Manager
6 days ago
Bengaluru, India ALLEN Full timeJob Responsibilities: Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, andmarket/category entry studies.Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design...
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Consumer Insights Sr. Manager
4 days ago
Bengaluru, India ALLEN Full timeJob Responsibilities: Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, andmarket/category entry studies.Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design...
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Consumer Insights Sr. Manager
6 days ago
Bengaluru, India ALLEN Full timeJob Responsibilities: Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc. Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies. Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design...
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Consumer Insights Sr. Manager
6 days ago
Bengaluru, India ALLEN Full timeJob Responsibilities: - Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc. - Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies. - Execute with Ownership: Moderate FGDs/IDIs (English & Hindi),...
