Manager Consumer Insights

3 days ago

Bengaluru, India Livspace Full time
Role & responsibilities
Role Overview
We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication
Key Responsibilities
Consumer Strategy & Research
Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
Establish an always-on” consumer intelligence engine to capture evolving needs, expectations, and behaviours.
Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
Business Impact through Insights
Drive research-led recommendations to improve funnel conversions , enhance profitability, and reduce lapsage across touch points.
Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
Brand & Communication Enablement
Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
Team Leadership & Stakeholder Engagement
Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
Build frameworks and best practices to scale the consumer insights function across the organisation.
Preferred candidate profile
Desired Skills & Experience
6–8 years of proven expertise in consumer insights, brand strategy, or research , with a strong mix of agency and client-side exposure .
Strong grounding in both qualitative research methodologies , with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights .
Having a fair bit of understanding of quantitative research techniques will be a definite plus.
Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
Excellent storytelling and synthesis skills to influence senior leadership
Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key
MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related field s.

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