Retention Marketing Manager

2 days ago

Gurugram, India Paisabazaar Full time

As a CRM , you will oversee day-to-day operations for a significant number of campaigns, ensuring that you consistently deliver the highest quality leads, while optimizing aggressive performance metrics.

To be successful in this role you must be comfortable analyzing and working large amounts of data, have a passion for building and nurturing relationships, and be driven to meet and exceed the goals of the Business unit.

You will optimize and grow both new and existing campaigns for multiple programs with extremely aggressive growth goals. You will react to daily and hourly metrics reports to take decisive action in order to optimize and grow the business.

General Responsibilities:


• Create and analyze large sets of real-time and historical data to effectively manage volume, cost, and quality performance metrics.


• Evaluate campaign performance and work with the analytics team on a daily basis to capitalize on growth opportunities.


• Develop strategic initiatives in order to exceed quarterly goals.


• Collaborate with other Analytics, Sales, BD and webdev team members on cross-functional initiatives.


• Conduct market research and competitive analysis in order to identify opportunities for growth.


• React quickly to issues and market shifts as they arise.

Requirements:


• 2-3 years in a role which has included extensive data analysis, ideally in a digital marketing position.


• Robust analytical skills and ability to work with and analyze a large volume of complex data.


• Ability to efficiently manage multiple projects at once.


• Expertise with Microsoft Excel and various third-party tracking platforms.


• Excellent relationship management skills.


• Extremely self-motivated individual with a strong work ethic.


• Ability to work independently as well as part of a team


• Precise and effective written and verbal communication skills

Should have hands on experience of all Crm marketing Channels like SMS, RCS, Voice, WhatsApp, browser push and app push notification

Knowledge of how customers life cycle Work

Skilled in excel and any data software knowledge will be a big plus.

Preferably btech with strong command in numbers

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