Marketing Manager, South Asia

1 month ago


bangalore, India Alcatel-Lucent Enterprise Full time

The purpose of this role is to create the local marketing plan and drive marketing initiatives to support local teams in the field and with the business partners, in alignment with sales strategy, validated with Marketing Head. 

Job Mission

As Marketing Manager for South Asia, you will be responsible for partnering sales to develop and execute the local marketing plan to drive customer acquisition, growth and nurture journey aligned to the country business plan. This will entail campaign development, lead management, database health, analytics and reporting to drive top of the funnel leads, marketing qualified leads & sales accepted opportunities. As a member of the marketing team, you will act as a brand ambassador and social media advocate in the field.

You will drive the local demand generation campaigns partnering telemarketing and work with the wider regional marketing and central marketing organisation to deliver the execution of the marketing activities. You will also be responsible for developing the co-marketing plan with key business partners, partnering the channel sales team, including managing the co-marketing fund (CMF) process. 

_______________________________________________________________________________

Key Responsibilities

Align and work in partnership with the sales organization to generate pipeline to drive key business priorities supported by key marketing initiatives Work in partnership with the central marketing team, develop campaign assets relevant for the local markets Plan, develop with key business partners co-marketing plans to drive lead generation, demand and generate pipeline. Provide co-marketing guidance, co-marketing funds, track, measure and reporting Drive awareness of the Alcatel-Lucent Enterprise brand in the South Asia market via press and social media advocacy program Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Develop customer references in partnership with the sales organization to drive customer advocacy and referrals Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking, measuring, analysis, and optimize accordingly aligned with budget management Present ideas and final deliverables to internal and external teams, and communicate with key stakeholders about marketing programs, strategies, and budgets

________________________________________________________________________________

Qualifications

5 to 8 years of work experience Bachelor’s degree in marketing, business, or related field Excellent written and verbal communication skills Proven experience developing integrated marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with managing partners  Experience with marketing automation tools (Eloqua, Marketo) and CRM (Salesforce) will be a plus Proficiency with content marketing, online marketing and social media strategy Established press and media contacts will be a plus

________________________________________________________________________________

Key Attributes

Data-driven, analytical Can do attitude, growth mindset Proactive Detailed-oriented Team player

Job Mission

As Marketing Manager for South Asia, you will be responsible for partnering sales to develop and execute the local marketing plan to drive customer acquisition, growth and nurture journey aligned to the country business plan. This will entail campaign development, lead management, database health, analytics and reporting to drive top of the funnel leads, marketing qualified leads & sales accepted opportunities. As a member of the marketing team, you will act as a brand ambassador and social media advocate in the field.

You will drive the local demand generation campaigns partnering telemarketing and work with the wider regional marketing and central marketing organisation to deliver the execution of the marketing activities. You will also be responsible for developing the co-marketing plan with key business partners, partnering the channel sales team, including managing the co-marketing fund (CMF) process.

_______________________________________________________________________________

Key Responsibilities

Align and work in partnership with the sales organization to generate pipeline to drive key business priorities supported by key marketing initiatives Work in partnership with the central marketing team, develop campaign assets relevant for the local markets Plan, develop with key business partners co-marketing plans to drive lead generation, demand and generate pipeline. Provide co-marketing guidance, co-marketing funds, track, measure and reporting Drive awareness of the Alcatel-Lucent Enterprise brand in the South Asia market via press and social media advocacy program Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Develop customer references in partnership with the sales organization to drive customer advocacy and referrals Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking, measuring, analysis, and optimize accordingly aligned with budget management Present ideas and final deliverables to internal and external teams, and communicate with key stakeholders about marketing programs, strategies, and budgets

________________________________________________________________________________

Qualifications

5 to 8 years of work experience Bachelor’s degree in marketing, business, or related field Excellent written and verbal communication skills Proven experience developing integrated marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with managing partners Experience with marketing automation tools (Eloqua, Marketo) and CRM (Salesforce) will be a plus Proficiency with content marketing, online marketing and social media strategy Established press and media contacts will be a plus

________________________________________________________________________________

Key Attributes

Data-driven, analytical Can do attitude, growth mindset Proactive Detailed-oriented Team player

  • bangalore, India Ashoka Full time

    Summary of Opportunity: Ashoka is seeking an entrepreneur to lead how the world organizes around mindset shifting. The framework change leader will grapple with such questions as: How do big ideas catch on broadly across society? What can we learn from our extraordinary network of Ashoka Fellow about establishing new patterns and norms? How can we...

  • Manager, IT

    1 month ago


    bangalore, India Nul Full time

    About Company : AMETEK is a leading supplier of electronic instruments & electromechanical devices bringing together some of the most well-known brands in areas of Process Control, Motion Control, Environmental Control Systems, Instrument Calibration, Material Analysis & Precision Metrology. AMETEK India with its corporate office at Bengaluru and branch...


  • bangalore, India HITACHI RAIL STS S.P.A. Full time

    Description Hitachi Rail  is looking for an enthusiastic self-motivated  Director of Technology Management – ASIA who thrives in a fast-paced environment. The successful candidate is comfortable performing a wide range of tasks from administrative to strategic. The position is based in  Taipei, Taiwan reporting to the Head of Bidding &...


  • Bangalore, India Om Sai Global HR Service Full time

    Job OverviewSeeking a dynamic Business Development Manager for our South region (Commercial Kitchen) at Om Sai Global HR Service. Full-time position based in Gurgaon with a competitive salary range. Roles and ResponsibilitiesDevelop and implement strategic sales plans to expand customer base in the South region for Commercial Kitchen solutionsIdentify...


  • bangalore, India Ashoka Full time

    Description Position at Ashoka The Opportunity Ashoka is seeking a creative and intrapreneurial Communications & Marketing Manager to accelerate our ‘Everyone a Changemaker’ vision and narrative in South Asia. She/he will grapple with such questions as: How do big ideas catch on broadly across society? What can we learn from our...


  • bangalore, India Michael Page Full time

    Head the a highly motivated team of strategic account managers BE part of a fast growing organisation About Our Client 1) Been in the industry for about 40 years and is one of the Gold partners of Microsoft across solutions.2) Offer solutions across Cloud platform, Managed services, Datacenter, Cyber security, etc. Job Description 1)...

  • Product Manager, APAC

    1 month ago


    bangalore, India Limelight Networks Full time

    Job Purpose: The Product Manager is responsible for the product planning and execution throughout the product lifecycle including gathering and prioritizing product and customer requirements, defining the product vision and working closely with engineering, sales marketing and support to ensure revenue and customer satisfaction goals are met. The Product...


  • bangalore, India Michael Page Full time

    Work for a renowned startup in the MarTech Space Directly work with the leadership in a very culture driven setup About Our Client Our client is a renowned Series A SaaS startup in the creative ops space. They work with the biggest client in the market and have offices in India and the United States. Job Description We have 2...

  • Marketing Manager

    9 minutes ago


    bangalore, India HyringNinja Full time

    This position would be responsible for allMarketing related activities of the company like creating Marketingstrategies management of media agencies product management managingsales excellence programmes etc.Responsibilities Managethe Strategic marketing process for the company. Monitor and control the marketing budget. Coordinate with Media agencies to...


  • bangalore, India Antal International Full time

    Job Description Role:  Zonal Sales Manager Exp: 15+ years with minimum 5 years of team handling experience Location:  Bangalore Division: Cardiovascular Area Coverage:  Entire South (all 5 states) Team Handling role. *Note: Exposure in Cardiovascular (Cardiology, Interventional, Peripheral Interventional etc) is must.* ...


  • Bangalore, India Boeing Full time

    Job DescriptionAt Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great...


  • bangalore, India Lenovo Full time

    Description and Requirements Overview:: Seeking an experienced Compensation and Benefits Senior Manager with a minimum of 10 years of relevant experience to lead strategy implementation for the Asia Pacific (AP) region. Responsible for designing and implementing competitive compensation and benefits programs to attract, motivate, and retain top...

  • JD Edwards Developer

    2 weeks ago


    bangalore, India ATS Automation Full time

    Job Description Additional Information About ATS ATS is an industry-leading automation solutions provider to many of the world’s most successful companies. ATS uses its extensive knowledge base and global capabilities in custom automation, repeat automation, automation products and value-added services, including pre-automation and...


  • bangalore, India Talent Corner HR Services Pvt Ltd Full time

    We are hiring for one of our Client who is in to Mutual Fund Industry and looking for a Head South India – Distribution Sales as a Mutual Fund Sales Representative for the South Indian market.This role is crucial in driving the growth of our business in the region by building relationships with National Distributors, Corporate Distributors, Individual...


  • bangalore, India ATS Automation Full time

    Job Description Additional Information About ATS ATS is an industry-leading automation solutions provider to many of the world’s most successful companies. ATS uses its extensive knowledge base and global capabilities in custom automation, repeat automation, automation products and value-added services, including preautomation and...


  • bangalore, India Nexapp Technologies Private Limited Full time

    We are seeking a dynamic and results-oriented Regional Manager-Business Development to join our growing sales team. In this role, you will be responsible for developing and executing sales strategies to achieve revenue targets and establish our presence in the South India region. As a key contributor, you will identify and pursue new business opportunities,...


  • bangalore, India PUMA Full time

    YOUR MISSION Key Objectives Drive Teamsport Sales in South India (Andhra Pradesh, Telangana State, Tamil Nadu, Karnataka, and Kerala) for Cricket, Football and Indoor sports. Develop business with academies, sports infrastructure, institutions, and special projects which are into cricket, football and indoor (badminton and padel). Develop a comprehensive...

  • Digital Ad Sales

    2 weeks ago


    bangalore, India Republic World Full time

    India’s leading Digital news publisher “Republic World” is looking for Digital Sales professionals across the region. Candidates should have handled a similar role in the past/ present and should have experience driving sales in the South Markets.Role: Assistant Manager / Deputy Manager / Manager (Subject to the current designation)Experience Range: ...


  • bangalore, India Pearson Full time

    Are you passionate about making a meaningful impact on education and workforce development in India? Look no further! Pearson, a global leader in career and skill-based qualifications, is seeking a dynamic individual to fill the role of Regional Development Manager- South/ Western India region within our Workforce Skills vertical. About Pearson: ...


  • bangalore, India Skill Ventory Full time

    Roles and Responsibilities Life Asia Developer role with Leading Insurance CompanyExperience/Skill:Bachelor or Higher Degree in Computer Science and engineering.Minimum 5 years of experience in insurance policy administration(LIFE/Asia) system support, usage, configuration, and consultancypreferred.Experience in system reporting and advanced SQL Query...