Category Management Associate Analyst

3 days ago

Hyderabad, India PepsiCo Full time

Overview Accelerate PepsiCo business growth by supporting the International Beverages with category analysis, reporting and category strategy recommendations to drive growth Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources Provide analytics to support key strategic customer engagements and to support category assortment and space interventions Responsibilities Monitor market category, customer and competitor performance across key INTERNATIONAL BEVERAGES markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers Leverage multiple data sources (Nielsen/EPOS, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support INTERNATIONAL BEVERAGES DX Supports in the creation and driving of winning execution strategies in-store with customers. Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth Able to collaborate and work with BU teams and external third-party agencies to acquire information and resolve any service issues on projects Qualifications Bachelor’s degree in business, Marketing, Engineering: MBA a plus 4yrs+ insights/ analytics Prior FMCG experience Knowledge of Nielsen, Household Panel, dunnhumby Advanced Microsoft Office / PowerPoint & Excel skills Can synthesize multiple disparate data sources into compelling growth strategies/reviews Can easily see how insights and research learnings can improve business and frame up reporting efforts and opportunities to inform business decisions Ability to work in diverse teams Language skills English – business fluent Possess ability to analyze & benchmark competitive scenarios Excellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional manner Ability to work collaboratively and proactively with multi-functional teams Be flexible, organized and able to handle competing priorities

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