Category Management Associate Analyst

4 days ago

Hyderabad India PepsiCo Full time

Job Description Overview - Accelerate PepsiCo business growth by supporting the International Beverages with category analysis, reporting and category strategy recommendations to drive growth - Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources - Provide analytics to support key strategic customer engagements and to support category assortment and space interventions Responsibilities - Monitor market category, customer and competitor performance across key INTERNATIONAL BEVERAGES markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers - Leverage multiple data sources (Nielsen/EPOS, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support INTERNATIONAL BEVERAGES DX - Supports in the creation and driving of winning execution strategies in-store with customers. - Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs - Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth - Able to collaborate and work with BU teams and external third-party agencies to acquire information and resolve any service issues on projects Qualifications - Bachelor's degree in business, Marketing, Engineering: MBA a plus - 4yrs+ insights/ analytics - Prior FMCG experience - Knowledge of Nielsen, Household Panel, dunnhumby - Advanced Microsoft Office / PowerPoint & Excel skills - Can synthesize multiple disparate data sources into compelling growth strategies/reviews - Can easily see how insights and research learnings can improve business and frame up reporting efforts and opportunities to inform business decisions - Ability to work in diverse teams - Language skills English - business fluent - Possess ability to analyze & benchmark competitive scenarios - Excellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional manner - Ability to work collaboratively and proactively with multi-functional teams - Be flexible, organized and able to handle competing priorities

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