Head Brand Strategy And Marketing

4 days ago

Navi Mumbai, India Ranchpride Agrocomm Full time

Job Title: Head Brand Strategy & Creative Marketing (FMCG/D2C)
Location: Vashi, Navi Mumbai
Experience: 812 years (FMCG / D2C mandatory)
Employment Type: Full-Time (Permanent)
Joining: Immediate / As per notice period

About Yumleys

Yumleys is a leading premium dry fruits and nuts brand, known for global sourcing, quality processing, and strong customer focus. We are expanding rapidly and seeking a senior marketing leader to shape our brand identity and drive integrated campaigns.

Role Overview

Lead Yumleys' brand strategy, creative marketing, and social media presence. Define the brand's archetype, tone of voice, and storytelling framework. Execute ATL, BTL, and digital campaigns ensuring measurable ROI. This role offers a fast-track to CMO as the brand scales.

Key Responsibilities

  • Define and execute brand strategy, personality, and tone of voice.
  • Lead integrated campaigns (ATL, BTL, Digital, Influencer).
  • Oversee copywriting, creative direction, and packaging.
  • Manage social media hands-on in the initial phase.
  • Collaborate with agencies and internal teams for ROI-driven marketing.
  • Launch new products/categories with strong consumer connect.
  • Lead and mentor future marketing hires.

Key Skills (Mandatory)

Brand Strategy, Creative Marketing, Copywriting, Social Media Leadership, ATL/BTL/Digital Campaigns, FMCG/D2C Marketing, Consumer Insights, Brand Storytelling, Budget & ROI Management, Team Leadership, New Product Launches.

Education: MBA/PGDM preferred (or strong brand-building track record)
Industry: FMCG / D2C / eCommerce
Functional Area: Marketing & Communication
Role Category: Brand Strategy & Creative Marketing

How to Apply:
Email: | Website:
Subject: Brand Strategy & Creative Marketing | Your Name

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