Head of Marketing

2 days ago

Navi Mumbai, India Option Us Full time

Role & responsibilities

We are seeking a visionary and strategic Head of Marketing to spearhead marketing initiatives across global markets (US, Europe, APAC). The ideal candidate will be a growth-focused leader with proven expertise in technology-driven marketing, brand positioning, demand generation, and go-to-market (GTM) strategies. This role is pivotal in amplifying our brands voice, driving market penetration, and enabling sales growth in IoT, AI, and next-gen electronics product design and manufacturing services.

Key Responsibilities

1. Strategic Marketing Leadership

  • Develop and execute an integrated global marketing strategy aligned with business objectives and aggressive growth trajectory.
  • Define the brand positioning, messaging architecture, and value proposition for IoT, AI, and electronics manufacturing segments.
  • Lead demand generation programs to accelerate lead acquisition and conversion.

2. Digital & Content Marketing

  • Drive end-to-end digital marketing strategies (SEO, SEM, PPC, LinkedIn campaigns, marketing automation).
  • Oversee the creation of thought leadership content, white papers, blogs, videos, and case studies to establish as an industry leader.
  • Implement marketing analytics tools to measure digital performance, optimize ROI, and track KPIs.

3. Product & Solution Marketing

  • Partner with product and engineering teams to build compelling product narratives, collateral, and GTM plans.
  • Conduct competitive and market intelligence to support new product launches and international expansion.

4. Brand & Communications

  • Own corporate communications, PR, media relations, and global event strategies (trade shows, webinars, exhibitions).
  • Enhance employer branding to support talent acquisition and organizational growth in India and USA.

5. Sales & Business Alignment

  • Collaborate closely with sales leadership to design sales enablement tools, pitch decks, and campaigns.
  • Align marketing goals with revenue targets to ensure measurable business impact.

Qualifications

Education & Experience

  • Master's or Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • 10+ years of progressive experience in B2B marketing within technology, electronics, IoT, or AI-driven industries, including at least 5 years in a leadership capacity.
  • Proven track record of building integrated marketing campaigns and delivering measurable business growth in international markets.

Technical Skills

  • Strong proficiency in marketing automation tools (HubSpot, Marketo, Pardot) and CRM platforms (Salesforce, Zoho CRM).
  • Expertise in digital analytics (Google Analytics, SEMrush, LinkedIn Ads Manager) and BI tools (Power BI, Tableau) for marketing performance tracking.
  • Understanding of product lifecycle marketing and global B2B GTM models.

Soft Skills

  • Strategic mindset with a data-driven, results-oriented approach.
  • Excellent leadership, communication, and stakeholder management abilities.
  • High degree of creativity, innovation, and agility to thrive in a fast-paced, high-growth environment.
  • Exceptional presentation and storytelling skills to influence executive decision-making.

Preferred candidate profile

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