Head – Brand

1 week ago

Turbhe Khurd Navi Mumbai Maharashtra, India RANCHPRIDE AGROCOMM PRIVATE LIMITED Full time ₹ 9,00,000 - ₹ 18,00,000 per year

Job Title: Head – Brand Strategy & Creative Marketing (FMCG / D2C Premium Dry Fruits & Nuts)

Company: Yumleys (Ranchpride Agrocomm Pvt. Ltd.)

Location: Vashi, Navi Mumbai (On-site)

Employment Type: Full-Time, Permanent

Experience Required: 8–12 years (FMCG/D2C mandatory)

About Yumleys

Yumleys is a fast-growing premium dry fruits & nuts brand, part of Ranchpride Agrocomm Pvt. Ltd. We are one of India's largest importers and processors in this category, known for global sourcing, strict quality control, and customer-first service.

Role Overview

We are hiring a Head – Brand Strategy & Creative Marketing to define Yumleys' brand identity, storytelling, and creative direction. This is a leadership role that combines brand strategy, copywriting, and social media. The position is designed to fast-track into Chief Marketing Officer (CMO) as Yumleys expands.

Key Responsibilities

  • Define Yumleys' brand archetype, personality, and tone of voice.
  • Build brand narrative, storytelling, and content strategy.
  • Lead creative campaigns across ATL, BTL, digital, influencer, and experiential platforms.
  • Oversee copywriting and creative direction (packaging, campaigns, website, social).
  • Manage social media strategy and execution in the initial phase.
  • Partner with agencies for PR, creative, and digital campaigns.
  • Mentor and build a future creative & social media team.

Key Result Areas (KRAs)

  • Brand archetype & tone of voice defined in first 90 days.
  • 20% YoY growth in brand awareness.
  • 3x ROI on brand and social campaigns.
  • Successful new product/category launches.
  • Growth of social media into a community-driven channel.

Skills & Qualifications

  • 8–12 years' experience in Brand Strategy / Creative Marketing (FMCG or D2C mandatory).
  • Strong background in copywriting, storytelling, and social media leadership.
  • Experience leading ATL/BTL/Digital campaigns with measurable ROI.
  • MBA/PGDM in Marketing preferred (not mandatory for exceptional talent).

Who Should Apply

  • Brand builders with experience in scaling premium FMCG/D2C brands.
  • Professionals who combine creative copywriting + strategic brand leadership.
  • Candidates aspiring to grow into a Chief Marketing Officer (CMO) role.

Job Details

  • Industry: FMCG / D2C / eCommerce
  • Functional Area: Marketing & Communication
  • Role Category: Brand Strategy & Creative Marketing
  • Location: Akshar Business Park, Vashi, Navi Mumbai

How to Apply

Send your resume to

Subject line: "Brand Strategy & Creative Marketing | Your Name"

Website:

Job Types: Full-time, Permanent

Pay: ₹900, ₹1,800,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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