Branding Head

4 days ago

Mumbai, Maharashtra, India Phiedge Talent Enhancers Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Head Marketing & Branding

Experience: 12-15 years

Qualification: BBA/MBA

Job Purpose:

The Manager, Marketing & Branding develops and implements strategies to enhance brand visibility, drive sales growth, and expand market reach. This role includes managing brand communication, product launches, digital marketing, trade marketing, and optimizing the marketing budget.

Key Responsibilities:

  • Brand Strategy & Communication: Develop and execute brand strategies, creative ideas, and local branding initiatives. Monitor brand health and market trends.
  • Brand Activation: Oversee product launches, POS materials, and retail visibility. Ensure timely execution of brand activity calendars.
  • Digital Presence: Drive online marketing campaigns, including social media, website, and WhatsApp initiatives.
  • Trade Marketing: Coordinate with the trade marketing team for dealer and carpenter events, and ensure effective in-store branding.
  • Budget Management: Plan and optimize the marketing budget, ensuring efficient allocation across all channels and activities.
  • Customer Engagement: Lead loyalty programs and enhance customer outreach through targeted campaigns.

Key Skills:

  • Expertise in brand development, digital marketing, trade marketing, and event planning.
  • Proficient in SEO, PPC, CRM tools, and social media management.
  • Strong leadership, communication, and negotiation skills.

Reporting & Decision Making:

  • Independently execute brand activities, manage vendors, and track marketing budgets.
  • Collaborate with internal teams for product launches, marketing initiatives, and trade promotions.
  • Work with senior management to approve major marketing decisions and budget allocations.

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