Head of Brand

1 week ago

Mumbai, Maharashtra, India AAYUSH WELLNESS LIMITED Full time ₹ 1,00,00,000 - ₹ 5,00,00,000 per year

Location
: Goregaon East, Mumbai/On-site

Company Description

We are a BSE-listed, consumer wellness company
with a strong digital-first DNA. Our portfolio includes
nutraceuticals, supplements, health foods, and herbal masalas
, as well as
digital health services under the Aayush Labs brand
. We are on a mission to make holistic health accessible through modern, science-backed, and Ayurveda-inspired solutions.

Role Overview

The Head of Brand & Growth
will serve as the
P&L owner for all online channels
, responsible for scaling our D2C business and strengthening the brand across digital touchpoints. This leader will craft and execute the growth blueprint that drives profitable acquisition, retention, and long-term customer value (LTV).

Core Mission

To architect the brand
,
deploy marketing budgets strategically
, and
drive sustainable, profitable growth
across all digital and D2C channels.

Key Responsibilities

Strategic Leadership

  • Develop and execute a
    12-month brand, creative, and D2C growth strategy
    aligned with business objectives.
  • Translate the company's vision into actionable marketing and customer acquisition plans.

Team & Partner Management

  • Build, lead, and mentor internal and external teams across
    performance marketing, SEO, content, influencer marketing, and marketplaces
    .
  • Manage and collaborate with agencies, partners, and vendors to ensure ROI-focused execution.

Growth & Performance

  • Own
    unit economics
    across online channels — track, analyze, and optimize
    CAC, LTV, and ROAS
    to ensure profitability.
  • Oversee paid media, CRM, email marketing, and retention programs to drive repeat purchase and customer lifetime value.
  • Use data, analytics, and experimentation (A/B testing, funnel optimization) to continuously improve performance.

Brand & Creative

  • Build a strong, differentiated brand narrative across digital and offline touchpoints.
  • Oversee content, communication, and creative storytelling that reflect the brand's ethos and connect with consumers emotionally.

Cross-functional Collaboration

  • Partner with Product, Tech, and Supply Chain teams to ensure customer experience excellence from awareness to post-purchase.
  • Collaborate with leadership on pricing, assortment, and channel strategies.

Ideal Candidate Profile

  • 6–10+ years of experience in
    D2C growth, digital marketing, or brand leadership
    , preferably in
    consumer wellness, healthcare, nutraceutical, or CPG
    sectors.
  • Proven track record of scaling a brand from
    ₹10 Cr to ₹50–100 Cr+ in online revenue
    .
  • Deep understanding of
    performance marketing, funnel optimization, data analytics, and eCommerce operations
    .
  • Strong creative and brand sensibility — able to balance storytelling with performance metrics.
  • Demonstrated leadership in managing teams, agencies, and cross-functional stakeholders.
  • Data-driven mindset with fluency in metrics like CAC, LTV, ROAS, retention, and contribution margin.

  • Head of Brand

    2 weeks ago

    Mumbai, Maharashtra, India Union Living Full time ₹ 8,00,000 - ₹ 16,00,000 per year

    Location: MumbaiCompany: Orex Coliving Spaces Pvt. Ltd. (Union Living)CTC: ₹6–12 LPAAbout the RoleAs the Head of Brand & Experiences, you will lead a lean, high-performance, AI-integrated marketing team that drives occupancy, brand leadership, and customer delight. You will own the end-to-end marketing charter, blending creativity with performance to...

  • Head of Brand Marketing

    2 weeks ago

    Mumbai, Maharashtra, India Skyleaf Consultants LLP Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We're Hiring | Head of Brand Marketing (Beauty & Personal Care) Location: Mumbai | Full-time, On-site Experience: 10–12 Years | Domain: Brand Management / Marketing (Beauty or FMCG) Contact: SHAKSHI SINGH | | Client: Confidential (Beauty & Personal Care Brand)About the Role:We're seeking an experienced marketing professional to lead brand activation,...

  • Head of Marketing

    1 week ago

    Mumbai, Maharashtra, India, Maharashtra FINVASIA Full time

    Head of Marketing & Branding Role OverviewThe Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze. The role requires ownership of both strategy and execution across digital marketing, brand development, product launches, and online/offline campaigns. He will be responsible to build a high...

  • Head of Sales South East Asia

    1 week ago

    Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

    About BarcodeBarcode Entertainment is one of India's leading influencer and content marketing agencies, now expanding into Southeast Asia. With marquee clients across beauty, tech, lifestyle, and luxury, we create powerful stories that bridge brands and culture through creators.We're now looking for adynamic Business Headto set up and scale our Southeast...

  • Marketing Head – Admissions, Branding

    6 days ago

    Mumbai, Maharashtra, India ignify solutions pvt Ltd Full time ₹ 7,20,000 - ₹ 14,40,000 per year

    Job Title: Marketing Head – Admissions, Branding & Outreach (School)Location: Borivali & Kandivali (A legacy ICSE School)Experience: 6–8 Years (preferably in Schools / Colleges / Educational Institutions)Reporting To: Director / Principal / ManagementPosition OverviewThe Marketing Head will be responsible for developing and executing integrated marketing...

  • Brand Manager

    1 week ago

    Mumbai, Maharashtra, India Bajaj Consumer Care Full time

    Planning, Strategy & Financials• Design strong value proposition to capture new avenues of expansion, boost market share, and increase brand recall across geographies for the designated brand• Develop optimal brand pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals• Keep abreast of...

  • Brand Manager

    1 week ago

    Mumbai, Maharashtra, India House of MIJA Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job Title: Brand ManagerLocation:Mumbai | Full-time | Luxury IndustryExperience:5+ yearsDepartment:MarketingBackgroundMIJA is a contemporary fine jewelry brand redefining luxury for the new generation. With a focus on ethical craftsmanship, modern design, and meaningful storytelling, MIJA caters to young professionals, modern couples, and style-forward...

  • Head of Sales

    2 weeks ago

    Mumbai, Maharashtra, India UpMan Placements Full time ₹ 45,00,000 - ₹ 1,35,00,000 per year

    Designation:Commercial Head - Sales - Pharma Industry - Branded GenericsWorking Location:PhilippinesContact:|| Phone Call / WhatsApp / BOTIM)Role Summary:The Commercial Head will lead the field sales and commercial functions of the organisation in the Philippines, driving growth through effective strategic planning, sales execution and team leadership. This...

  • Brand Owner

    1 week ago

    Mumbai, Maharashtra, India The Sleep Company Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Exciting opportunity at India's fastest growing D2C Comfort Tech Brand - The Sleep Company We are seeking a Brand Category Head. Are you curious, creative, and passionate about building the next biggest brand in Comfort Tech? Do you have an entrepreneurial mindset, focusing on innovative marketing strategies, brand storytelling, and customer engagement?You...

  • Head Sales

    2 weeks ago

    Mumbai, Maharashtra, India Kamakshi Consultant Full time ₹ 6,00,000 - ₹ 20,00,000 per year

    Responsibilities:*MBA with 15 Yrs of exp min 5yrs in Alco* Heading Sales Dept for reputed wine Brand (handled regions North/west)* Lead sales team, manage profitability, drive revenue growth, develop brands, oversee schemes, optimize processes.