Chief Financial Officer

2 weeks ago

Surat, India Easysell Full time

1. Strategic Financial Planning & Leadership


· Define the company’s financial strategy in alignment with business goals, growth plans and market conditions.


· Advise the CEO/Founders on long-term financial planning, funding strategies and expansion feasibility.


2. Cash Flow, Budgeting & Forecasting


· Oversee cash flow, working capital and budget allocation across departments.


· Conduct revenue forecasts, margin analysis and scenario-based financial modeling.


3. Compliance, Audit & Risk Management


· Ensure compliance with statutory requirements (GST, TDS, Income Tax, ROC filings).


· Lead audits (statutory/internal), manage risk and maintain insurance coverage as needed.


· Investor Reporting & Stakeholder Communication


· Prepare MIS, P&L and cash flow statements for board/investor presentations.


· Track performance KPIs and align financial health with stakeholder expectations.


4. Marketplace & D2C Payment Oversight


· Monitor reconciliation processes across marketplaces (Amazon, Flipkart, etc.), D2C websites and payment gateways (Razorpay, PayU).


· Ensure timely settlements, claim tracking and dispute resolution.


5. Accounts Team Leadership


· Oversee Finance Managers, Accountants and teams handling sales-purchase entries, returns, taxes and claims.


· Build SOPs and ensure timely monthly closings, tax filings and audit preparations.


6. Cost Control & Profitability Optimization


· Analyze cost centers and drive optimization across warehousing, logistics, marketing spends and vendor terms.


· Benchmark against industry best practices to improve gross and net margins

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