Senior Executive/Assistant Manager

2 months ago


bangalore, India Great Learning Full time

Key Responsibilities

Manage and optimize online campaigns to drive Growth in target international markets Strategize and monitor performance marketing as well as organic campaigns to generate leads for our courses. Work with sales teams to drive the end outcomes of generating enrolments into the program Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets Plan and implement engagement activities for lead nurturing (for example - webinars, email-based outreach, cross-sell, etc) Prepare and/or review marketing collaterals for various courses
Identify new partners and channels to grow leads at top of the funnel Create daily, weekly, and monthly reporting to drive business goals Provide insights into market conditions, competitor activity, and customer behaviour, etc

Qualification:

0-4 years of experience in executing and optimizing paid campaigns (performance marketing) for any market, International market experience preferred. Experience in the education sector specifically prior experience with an ed-tech player would be very helpful Management/MBA degree Exposure to the International markets (US, Europe, Middle East etc) or university ecosystem
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