
Field Sales Manager
2 weeks ago
Role Overview:
The Regional BDM will be responsible for driving institutional sales in their respective territory across sectors like HORECA, sweets, ice cream, bakeries, health & wellness, pharma, corporate gifting, and more. They will onboard, nurture, and grow regional clients to achieve monthly and annual revenue targets.
Key Responsibilities:
· Identify and onboard new institutional clients in the assigned region
· Build a strong sales funnel for key industry segments: sweets, bakery, pharma, HORECA, cafes, etc.
· Conduct regular customer visits to understand needs and offer appropriate product solutions
· Coordinate with SCM and operations to ensure timely order fulfillment
· Track sales metrics and ensure target achievement month-on-month
· Develop strong relationships with local buyers, chefs, purchase managers, and category heads
· Support national accounts team for pan-India clients with regional presence
· Share competitor intel, pricing movements, and customer feedback
· Conduct product sampling and drive new product placements
· Represent the brand at trade fairs, B2B expos, and local food events
Requirements:
· Graduate/MBA with 3–7 years of experience in B2B or institutional sales
· Preferred industries: B2B Food & Beverage, FMCG Institutional, Gifting, Health & Wellness, Hospitality Supply, Agri Commodities
· Strong negotiation, presentation, and territory management skills
· Knowledge of supply chain, credit cycles, and institutional buying processes
· Willing to travel extensively within the territory
· Highly goal-oriented and self-driven
Key KPIs:
· Monthly revenue achievement vs. target
· Number of new accounts activated
· Client retention and repeat order rate
· Product mix penetration
· Customer satisfaction score
Job Type: Full-time
Pay: ₹35, ₹50,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
Expected Start Date: 01/09/2025
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