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State Head
4 weeks ago
Job Objective: Mass offline team focuses on driving acceptance of PhonePe's products and services at offline merchants across all markets across the country. State Head is responsible for building and maintaining a strong relationship with the Merchants, Distributors and sales executives. The role also requires developing a keen and sharp understanding of local merchant/customer's needs and hence, driving PhonePe transactions based on both brand positioning and local requirements. The incumbent will be responsible for analyzing data and dashboards to drive the business towards profitability. He will be expected to lead the team to achieve targets across multiple product lines, including devices, financial and instruments to generate revenues. He is expected to collaborate with the support functions to highlight and solve for ground level challenges.
Responsibilities:
Business Growth:
- Manage mainstream business health while working on developing new business lines in the territory
- Enhance Product selling capabilities: drive in-depth knowledge of multiple product lines and to design and execute sales pitch accordingly.
- Develop cross selling and upselling capability of different products to the merchants. Develop and implement effective sales distribution strategies to achieve business objectives.
- Grow distribution and market share in the assigned area of operations.
- Analyze market trends and identify new distribution opportunities to increase market share.
- Strong analytical skills to identify opportunity & correction areas through a data oriented approach
- Evaluate both internal and competition best practices to make suitable strategies for the territory
- Plan market size, span & geographies for each layer of distributors/ manpower in the team
- Develop insights from the market through surveys/ feedback from the team.
Stakeholder Management:
- Ensure adherence of distributors to company guidelines and ways of working
- Handle merchant escalations in market & partner with various internal stakeholders to resolve them
- Partner with cross functional teams like Marketing, Sales Capability, HR, Distribution, Growth, Merchant operations etc to ensure appropriate levels of market collaterals, headcount, onboarding experience, etc.
- Onboard new distributors and ensure their seamless integration into the distribution network
- Negotiate contracts and agreements with distribution partners to ensure mutually beneficial relationships.
- Ensure timely payouts are done as per process and timelines including accurate calculations and disbursement.
People Management:
- Drive hiring of CSMs & TLs to ensure 100% manning in the team
- Prioritize tasks & targets and distribute among team members
- Design processes for increasing efficiency in the ground operations to drive business
- Simplify the assigned jobs and plan for efficient processing
- Onboard the new team members and induct them into PhonePe ways of working
- Participate in performance appraisal process sharing insights about the team and sharing relevant feedback with team members for their growth & development
- Understand the reasons of exit and take corrective action to reduce attrition
- Drive team level R&R and engagement practices
Quality Management:
- Monitor quality parameters like KYC, PFB usage to identify gaps, & initiate corrective action.
- Validate audits conducted by CSMs and evaluate the process followed & inputs shared by CSMs
- Monitor performance on compliance parameters to ensure zero deviation
- Ensure processes for payout clearance at partners and disbursement of salaries through them
Revenue & Cost Responsibility:
- Should take ownership for overall revenue of portfolio of new product lines
- Manage distribution budgets and set performance targets to align with business objectives.
- Involve in different monetization initiatives of the company- execute the pricing strategies on field to maximize revenue
- Efficient utilization of resources at disposal like collaterals and devices to keep a strong check on cost