Performance Marketing Manager

4 days ago

New Delhi, India Light Up Beauty Full time
Company Description
Light Up Beauty is a 2 year old skincare startup offering clean and transparent skincare formulations. Featured in Vogue, Elle and Grazia, Light Up Beauty works with unique ingredients so that customers can flaunt a filter free, natural radiance.
Role Description
Light up Beauty, a beauty and wellness company based in New Delhi, is looking to hire a full-time Performance Marketing Manager for on-site work. In this role, you will be responsible for creating and implementing digital marketing campaigns with a strong focus on e-commerce marketplaces primarily Amazon, Flipkart, Myntra and Purplle and some experience in Meta and Google ads as well.
Responsibilities :
Manage end-to-end all e-commerce marketplace campaigns for Amazon, Flipkart, Myntra, Purplle, Tata 1 MG  ad campaigns, including keyword research, campaign setup, budget management, and performance analysis.
Monitor and analyze campaign performance metrics to achieve maximum return on ad spend.
Collaborate with the content, design and product teams to ensure that advertising efforts are
aligned with product launches, promotions, and overall brand messaging.
Stay current with industry trends, Amazon algorithm updates, and competitive landscape to
proactively adapt strategies and maintain a competitive edge.
Conduct regular competitor analysis to identify opportunities and areas for improvement,
adjusting strategies as needed to maintain a strong market position.
Utilize Amazon's PI, Helium 10 and other tools to find gaps and opportunities
Strong experience and expertise in all mediums of digital marketing, including email marketing, PPC, whatsapp, SMS etc.
Proven experience in Facebook and Google ads with proven track record of maintaining high ROAS.
Demonstrated success creating and executing scalable marketing campaigns, driving growth and customer acquisition
Experience in data analysis and data-driven decision making, with a strong ability to identify actionable insights and test ideas
Excellent written and verbal communication skills, with a focus on attention to detail and the ability to tell compelling stories with data
Managing all strategic alliance partnerships for extra revenue generation – SMS, whatsapp, cashbacks and coupons.
Manage all offline and online partnerships for expansion of brand presence and sales.
Ensuring website is conversion friendly for maximum optimization of campaigns.
Stay upto date with digital marketing trends, and potential new channels and strategies to keep us ahead including updates to marketing, attribution and media buying.
Monitor market intelligence and keep track of competitor movement and market situation.
Set measurable goals that demonstrate improvement in marketing efforts
Structure and the deal with new e-commerce Partners (i. e. key skincare products to be sold, commercials, contracting, and working relationship)
Align and work closely with cross-functional teams to ensure partner implementations are on track and delivering against plan ( social media, design and operations execution)
Help grow the revenue from each Partner by improving conversions e. g. driving traffic to our products on e-commerce Partner websites/app, suggestions for improving customer UI/UX, supporting the partner with digital marketing material, and introducing new products to each Partner
Manage day to day e-commerce Partner relationship - engage with Partners with a win-win mindset to improve customer experience, drive higher revenue, drive strategic objectives, etc.
Qualifications :
Bachelors or Master's degree in Digital Marketing, Business Administration, Communications, or a related field
3+ years of experience in digital marketing or related field
Atleast 2 years experience in running Amazon Ads and minimum 1 year experience in running Facebook/Meta/Google ads
Experience in beauty/wellness space is a huge PLUS
Proven track record of hitting high ROAS figures

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