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Manager- Performance Marketing

2 months ago

New Delhi, India Panda's Box Full time

Job Title: Manager- Performance Marketing

Location: Hybrid

Brand: Panda's Box


About Us: Panda’s Box is a maker of meaningful toys and learning aids aimed at introducing kids to the world of spiritual learning. Our first offerings are Mantra Chanting Plush Toys of deities inspired by Hindu Mythology designed to introduce toddlers to the divine & divinity and faith & prayers early in their lives.

As a rapidly growing D2C brand, we have already an enviable sales figure driven largely by performance marketing. Now we are a looking for an inhouse star to handle this function for us and be part of a young, fun and an empowered team.


Job Summary: We are seeking an exceptional Performance Marketer who is already a proven expert in their field. This is not a role for someone who needs guidance; we need someone who can hit the ground running, delivering results from day one. You will be responsible for managing and optimizing our digital marketing campaigns with a laser focus on achieving the highest possible return on ad spend (ROAS). Your work will directly impact our growth, revenue, and brand presence across all digital platforms.


Key Responsibilities:

·      Own and drive performance marketing campaigns across Google Ads, Facebook Ads, Instagram, Amazon, and quick commerce channels with minimal oversight.

·      Analyze campaign performance data rigorously to identify opportunities for improvement and execute optimizations that drive growth.

·      Strategically manage marketing budgets to maximize ROI, ensuring efficient and effective use of every dollar spent.

·      Develop and execute creative ad strategies in collaboration with the design team that resonates deeply with our target audience.

·      Conduct in-depth A/B testing to continually refine ad performance and boost conversion rates.

·      Implement sophisticated retargeting strategies to increase customer retention, repeat purchases, and lifetime value.

·      Report on key performance metrics with insights and actionable recommendations that align with our business goals.

·      Stay ahead of industry trends, digital marketing innovations, and best practices to keep our strategies cutting-edge.

·      Integrate and optimize Shopify features, apps, and other tools to enhance campaign performance and the overall customer experience.

·      Align performance marketing initiatives with the broader goals of our D2C brand, particularly during new product launches and seasonal campaigns.


Qualifications:

·      Bachelor’s degree in marketing, Business, or a related field, though an exceptional track record is valued more than formal qualifications.

·      3+ years of hands-on experience in performance marketing, with a focus on D2C or e-commerce brands.

·      Demonstrable success in managing and optimizing large-budget campaigns with substantial ROAS.

·      Mastery of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and more.

·      Deep expertise in Shopify, with the ability to leverage its full potential to drive e-commerce success.

·      Strong analytical mind, with the ability to translate data into actionable marketing strategies.

·      Proven ability to work independently, taking ownership of projects and delivering exceptional results.


What We Offer:

·      Competitive salary and significant performance-based bonuses.

·      Flexible working environment, with options for remote work.

·      A high-performance culture where excellence is recognized and rewarded.

·      The chance to be a part of a brand that is making a meaningful impact in lives of young children.