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Performance Marketing Specialist

3 months ago

Delhi, India Nexa - Digital Marketing Full time
NEXA is looking for a highly motivated Performance Marketing Specialist to join our team. If you are a result-driven marketer with a passion for driving growth and optimizing campaigns, we encourage you to apply for this exciting opportunity.

The ideal candidate is a data-driven marketing professional with a passion for driving growth and optimizing campaigns. As a Performance Marketing Specialist, you will be responsible for managing and optimizing marketing campaigns across various channels including search, social, display and email. You will work closely with the marketing team and other stakeholders to ensure that campaigns are aligned with business objectives and performance metrics.

Responsibilities:Proficiency in managing Google Tag Manager (GTM), UTMs, and visual dashboards like Looker Studio, Super metrics, Tableau, or Power BI.Develop and execute integrated performance marketing campaigns across various channels including search, display and social.Analyze campaign performance data and identify opportunities for optimization.Develop and manage budgets for campaigns and ensure that spending is within budget.Monitor and report on campaign performance metrics including cost per acquisition (CPA), return on Ad spend (ROAS) and conversion rates.You will work closely with the Account Management team to ensure that campaigns are aligned with business objectives and KPIs.Seeking to gather information and stay up-to-date with industry trends and best practices in performance marketing.

QualificationsBachelor’s degree in Marketing, Business or related field.6+ years of experience in Performance MarketingStrong analytical skills and ability to use data to drive decisionsExperience with Google Ads, Meta, LinkedIn Ads, TikTok and other performance marketing platforms.Experience with HubSpot or additional CRM’sExcellent spoken and written communication skills is a MUSTAbility to work independently and manage multiple projects simultaneouslyExperience with A/B testing and optimization