Lotus Interworks | Performance Marketing Expert | dombivli

2 weeks ago

Dombivali, India Lotus Interworks Full time
Job Title:

Performance Marketing Expert (Senior Partner - Customer Success)Location:

RemoteJob Type:

Full-TimeShift Timings : 7PM - 4AM IST

Position Overview:

The Performance Marketing Expert will be responsible for creating, managing, and optimizing digital marketing campaigns across multiple channels. This role requires a data-driven approach to improve campaign performance, achieve business goals, and maximize return on investment (ROI).

As a part of Initial Screening process please fill the below Google Form:

Key Responsibilities:Campaign Management:

Develop, execute, and manage performance-driven campaigns across digital channels including Google Ads, Facebook Ads, and

Ads.Performance Optimization:

Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPC, CPA, and ROI.Data Analysis:

Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing insights and recommendations for optimization.Budget Management:

Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency.A/B Testing:

Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness.Strategic Planning:

Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights.Market Research:

Stay up-to-date with industry trends, competitor strategies, and emerging technologies to ensure innovative and effective marketing practices.Collaboration:

Work closely with creative teams, data analysts, and other stakeholders to align on campaign goals and deliverables.

Qualifications:Experience:

Proven experience in performance marketing or digital advertising with a track record of successful campaign management.Education:

Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.Skills:Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).Strong analytical skills with experience using data analysis tools.Knowledge of SEO/SEM, PPC, and conversion rate optimization.Ability to manage budgets and understand financial metrics.Excellent communication and teamwork skills.Detail-oriented with strong problem-solving abilities.

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